Efe Eghujovbo is a first-year criminology student at U of T — and a small enterprise proprietor. Eghujovbo’s enterprise, Simply Haircare, is in its second 12 months of operation and sells scented hair conditioners and hair development serums.An thought years within the makingEghujovbo has had the concept of beginning a hair care-related enterprise since she was 14 or 15. “I’ve at all times cherished stuff to do with cosmetics, haircare, skincare, stuff like that,” she recalled. When she was in grade 11, Eghujovbo obtained extra severe about turning her curiosity right into a enterprise. Starting and operating a small enterprise throughout a pandemic isn’t any small feat, and Eghujovbo defined that discovering the boldness and motivation to get her enterprise off the bottom was a problem.After launching the enterprise in 2020, it was the help from her group that made her need to maintain going. “Once everyone began giving me such good suggestions, I knew that that is what I used to be meant to do,” Eghujovbo stated. Since its launch, Simply Haircare has gotten media consideration, and the merchandise have been featured within the Black Owned Toronto retailer and the Eaton Centre. “All the overwhelming constructive suggestions has simply been so inspiring for me and encouraging, in addition to encouraging to different younger Black entrepreneurs,” she stated. One-person operationCurrently, Eghujovbo does every little thing herself — from creating new merchandise, to advertising and designing packaging. When developing with concepts for brand spanking new merchandise, Eghujovbo begins by gaps within the market that her merchandise can fill. For instance, earlier than launching her personal conditioner, she had observed that “there have been no oil-based conditioners that labored for my kind of hair.” After that, she began researching elements which may work nicely collectively, and now, she sells oil-based leave-in conditioners in three completely different scents. She even checks all of the merchandise herself, then checks them on her associates and household. “All the merchandise that I put out, and all of the merchandise that I need to put out, are examined by me,” she defined.From the packaging to the elements, simplicity is certainly a theme for Eghujovbo. “Everybody can use easy merchandise that really give you the results you want at an inexpensive worth,” she defined. All her merchandise are pure, natural, and cruelty-free. Managing her timeNeither being a U of T student nor a enterprise proprietor is straightforward — so how does she do all of it? Though it’s a query she will get requested usually, Eghujovbo responds: “Honestly, I don’t. I’m a large number half of the time.” But for the remainder of the time, she “actually simply [keeps] organized.” She additionally credit her dad and mom and associates with supporting each her schoolwork and enterprise profession. Looking into the longer term, Eghujovbo says her major objective is rising her enterprise. She hopes to develop her product line and ultimately open a retailer. Ultimately, Eghujovbo expressed that her major objective in beginning the enterprise was “[inspiring] different younger, Black feminine entrepreneurs like me to essentially exit and do what they like to do and put that on the market into the world.”
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