L’Occitane acquires skincare brand Grown Alchemist

To obtain the Vogue Business e-newsletter, join right here.French luxurious magnificence firm L’Occitane has acquired a majority stake in Australian skincare brand Grown Alchemist, because it seems to increase within the so-called “clear” magnificence market.“In buying a majority management in Grown Alchemist, with its attraction to extra health-conscious, influential millennial and Gen Z prospects, the group goals to additional broaden its worldwide client profile and market attain,” the corporate mentioned in a press release.The clear magnificence sector, although it’s come beneath hearth for its lack of clear definitions and regulatory requirements, has been rising as customers turn out to be extra knowledgeable about magnificence elements and are extra health-conscious following the pandemic. The clear magnificence market is predicted to develop at an annual price of 12 per cent, reaching $1.16 billion by 2027, in line with Brandessence Market Research.Grown Alchemist, which is thought for its anti-ageing serums and facial lotions with a deal with sustainable sourcing and science-based method to product formulations, will turn out to be a non-wholly owned subsidiary of the group with co-founders Jeremy and Keston Muijs remaining of their roles and retaining a share within the firm.“With a novel and provoking brand story and worldwide fan base, Grown Alchemist is poised for worldwide scalability and fast development,” mentioned L’Occitane Group CEO and vice-chairman André Hoffmann in a press release.L’Occitane has been working towards constructing a portfolio of skincare manufacturers since 2019, when the corporate acquired premium skincare brand Elemis for $900 million, its largest acquisition on the time because it listed on the Hong Kong Stock Exchange in 2010. In November 2021 the corporate acquired an 83 per cent stake in Sol de Janeiro, which is thought for its influencer favorite Brazilian Bum Bum Cream. Along with its flagship L’Occitane en Provence brand, the group’s portfolio additionally contains its startup Duolab, American skincare brand Limelife by Alcone (acquired in 2018), French skincare brand Melvita (acquired in 2008) and premium French-Korean skincare brand Erborian (acquired 2012). Hoffmann joined as CEO in September 2021 and Yves Blouin joined as managing director in January 2021 as the corporate consolidated its place within the magnificence trade.L’Occitane’s gross sales grew 15.6 per cent at reported charges within the 9 months ended 31 December, pushed by sturdy efficiency in Japan, China, the UK and the US. L’Occitane en Provence accounted for 78.8 per cent of gross sales, whereas Elemis counted for 11.9 per cent. In January 2021, L’Occitane’s US department filed for chapter with plans to shut 23 shops.Comments, questions or suggestions? Email us at [email protected] from this creator:Prada beefs up managementFashion colleges are decolonising the curriculum. Good information for luxurious manufacturers?What sustainable style can be taught from childrenswear


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