In Haircare, a Brand for Textured Hair, Raises First Round of Funding – WWD

PARIS — In Haircare — the model for textured hair launched by Ma Coiffeuse Afro, an software to assist Black and mixed-race ladies in France simply e book stylists for at-home appointments and find out about merchandise assembly their wants — has accomplished its first spherical of funding.
The funding was led by Obratori, L’Occitane Group’s enterprise capital fund and accelerator, with Anne de Kerckhove and CRE Venture Capital.
Rebecca Cathline and Emmanuel Derozin launched Ma Coiffeuse Afro in 2016, which has greater than 300 stylists out there day by day. It has constructed up a vital following, particularly amongst Millennials. Ma Coiffeuse Afro has 228,000 customers and 194,000 Instagram followers.
The model in October 2019 expanded the In Haircare product vary, beginning with vegan, plant-based ingestibles comprising nutritional vitamins and minerals to fortify hair. The product was co-created with Ma Coiffeuse Afro’s neighborhood.

The model then expanded with a fortifying oil, a scalp serum, gummies and packs.

A month’s price of dietary supplements retails for 29.90 euros.
“Their ‘out and in’ method, their creativity and their inclusivity and fascinating model story positively resonates with Obratori, and we’re excited to jot down the following web page of their journey with them,” Obratori mentioned of In Haircare on its LinkedIn web page.
Obratori usually invests between 50,000 euros and 200,000 euros into start-ups. Most not too long ago, in December 2021, it invested in Lolo Paris, a French digital-native lingerie model. Also in 2021, the Marseille, France-based fund invested in Paper Cosmetics, and Melifera, France’s first handcrafted and natural gin.
L’Occitane International SA, a magnificence firm that’s listed in Hong Kong, has manufacturers together with L’Occitane en Provence, Elemis, Melvita and Erborian. Its merchandise are bought in additional than 3,000 doorways in 90 international locations.
For extra, see:
L’Occitane Group’s VC Fund Invests in Lolo Paris Lingerie Brand
L’Occitane Group Names New CEO
Paper Cosmetics Closes First FundingvRound

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