IDAM House Of Brands, the mother or father firm of Bella Vita Organic introduced the launch of a brand new direct-to-consumer (D2C) skincare and grooming brand BRAVE Essentials, with merchandise formulated utilizing pure substances and no harsh chemical substances.
The mother or father firm is backed by Ananta Capital & has already acquired a number of manufacturers like Petveda & MeeSoGood in the previous couple of months. The brand is now concentrating on to initially make investments $ 1 million in direction of R&D and advertising and marketing for BRAVE Essentials.
BRAVE is launched seeing that there’s a dire want for specialised Men’s Skincare & Grooming available in the market by a brand that may present premium high quality merchandise at accessible costs.
As the title suggests, Brave Essentials is created for the fearless, the righteous & the extraordinary with merchandise that deal with a number of on a regular basis considerations of pores and skin, hair & physique.
The brand believes in constructing a robust basis and delivering impactful outcomes by means of its merchandise, that are cruelty-free, paraben-free, SLS-free, and are dermatologically examined, guaranteeing superior and secure formulations for purchasers.
Aakash Anand, Founder & CEO of IDAM House Of Brands commented on the launch of BRAVE Essentials mentioned, “The firm was based with the imaginative and prescient to offer homegrown high quality merchandise that are appropriate for the Indian pores and skin kind and add worth to our clients grooming behaviour. After seeing the love and success that Bella Vita Organic, a gender-neutral skincare & wellness brand, obtained from our clients, we determined to create a product that caters particularly for males as effectively, giving option to the conception of Brave Essentials”
Saahil Nayar, Co-founder and COO, IDAM House Of Brands, commented on this, “One of the issues that was our pillar whereas growing our brand Brave Essentials was market analysis – we have been in fixed seek for suggestions from clients to assist us construct hyper customised merchandise that deal with all of consumers considerations and shut the hole within the class for making a balanced formulation of pure substances & highly effective actives delivering a product that truly works. There are a plethora of males’s grooming manufacturers available in the market, however our dedication to making a brand that caters to a person’s on a regular basis wants with efficient and secure decisions is what units us aside”