Iconic British Beauty Brand, No7, Outperforms Prestige Competition in US

NEW YORK–(BUSINESS WIRE)–Results of a brand new instrumental, pores and skin hydration research present that the UK’s No. 1 skincare model*, No7, is outperforming its high-end rivals in the US with its widespread age defying day lotions.

An extended-standing historical past

Founded by Florence Boot in 1935, No7 was launched throughout a time when magnificence merchandise have been primarily reserved for rich customers. It grew to become one of many first manufacturers to make high-performing and high-quality reasonably priced merchandise accessible to ladies in every single place.

In 2022, No7 is carving out a footprint in the American market by proving that reaching stunning pores and skin doesn’t must break the bank – beginning with its beloved age defying vary.

In reality, the demand for No7 merchandise in Britain impressed No7’s latest American promoting/advertising and marketing marketing campaign: “The UK’s Best-Kept Skincare Secret,” which not too long ago debuted throughout the nation.

Outperforming the competitors

No7 is well-known for its well-known age defying skincare ranges, corresponding to Protect & Perfect, Restore & Renew, and Lift & Luminate, that are clinically confirmed to focus on the indicators of ageing corresponding to advantageous traces, wrinkles, uneven pores and skin tone and pores and skin elasticity. In 2021 alone, No7 bought certainly one of its cult-favorite age defying day lotions each 10 seconds in the UK. **

In the US, outcomes of a brand new instrumental pores and skin hydration research confirmed No7’s age defying day lotions hydrate higher than moisturizers that price 10x extra. In this identical research, it was additionally revealed the No7 Lift & Luminate Triple Action Day Cream, particularly, hydrates higher than the US #1 moisturizer. ***

“Our group of scientists in the UK developed the No7 portfolio of age defying day lotions over a decade in the past, and we’re proud that our merchandise proceed to outperform the competitors – even high-priced skincare merchandise,” mentioned Atilla Cansun, Global Chief Marketing Officer at No7 Beauty Company. “We have 86 years of expertise growing science-based skincare options and stay dedicated to utilizing high-quality substances that ship seen outcomes.”

“The No7 anti-aging product ranges, together with each serums and day lotions, have undergone rigorous, managed medical trials to make sure they work to their full potential and supply outcomes,” mentioned Dr. Mike Bell, Head of Science Research, No7 Beauty Company. “The merchandise are powered by superior know-how, together with the Matrixyl 3000+™ peptide mix, to focus on key pores and skin wants to assist enhance the looks of traces and wrinkles over time.”

Launching the No7 problem

A latest shopper research, carried out over 4 weeks, discovered No7 age defying day lotions delivered visibly youthful, more healthy trying pores and skin. This research was the inspiration behind the brand new shopper centered No7 Challenge to encourage customers to attempt No7 to see the seen outcomes for themselves, and in the event that they aren’t happy, they will return the product for a full refund.

“These new research reinforce what No7 followers have lengthy identified – that No7 creates merchandise that work laborious and supply seen outcomes, with out the excessive price ticket,” mentioned Anisha Raghavan, North American Chief Marketing Officer, No7 Beauty Company, U.S. “The No7 Challenge not solely provides Americans the chance to see how No7 merchandise work first-hand, but in addition exhibits why the model is a cult-favorite among the many British inhabitants.”

The model is taking the No7 Challenge throughout the nation by means of occasions and training, beginning this March, in over 14,000 Walgreens, Target, Walmart & Ulta Beauty shops. Consumers can go to www.No7BeautyChallenge.com for added particulars.

Introducing new, more-sustainable packaging

While No7 has a well-established historical past, the model continues to evolve and innovate. No7 day and evening lotions are actually accessible in totally recyclable glass jars and caps, with 30% post-consumer recycled (PCR) integrated. The extra product choices in the age defying franchises – face serums, physique serums, and eye lotions have additionally acquired up to date packaging.

The No7 age defying merchandise, together with day lotions, can be found for buy in-store or on-line at Walgreens and different mass-market retailers, together with Target, Walmart and Ulta Beauty:

* Source: Kantar Total Market | 52 w/e twenty sixth December 2021 | Boots No.7 Value Share of Mass Female/Unisex Skincare
**Based on Boots gross sales quantity knowledge 52 weeks ended 09/12/21
*** Based on US Facial Moisturizer IRI unit gross sales knowledge, 52 week ending Jan 2, 2022

No7 Beauty Company

No7 Beauty Company, a part of Walgreens Boots Alliance, Inc. (Nasdaq: WBA), is a dynamic consumer-led magnificence enterprise launched in April 2021 iconic worldwide magnificence manufacturers. For over 86 years, ambition has been to help and empower folks by means of premium reasonably priced skincare. Alongside No7, the Company is dwelling to Liz Earle Beauty Co., Soap & Glory, Botanics, YourGoodSkin, and Sleek MakeUP. Some of its hero merchandise embrace Liz Earle’s multi-award-winning Cleanse and Polish and No7 Protect & Perfect.


Launched in the U.Okay. in 1935, the No7 model has been rewriting magnificence historical past for over 86 years, with the intention of serving to ladies appear and feel their finest every single day. No7 continues to speculate in ground-breaking analysis and improvement, responding to the ever-changing wants of hundreds of thousands of shoppers. From No7’s vary of clinically confirmed age defying serums, to the breakthrough No7 Match Made service, No7 prospects consider in the facility of our merchandise as a lot as we do. Driven by demand for this British magnificence favourite, No7 skincare merchandise reached the U.S. shores in 2004, and are at the moment accessible at Walgreens, Target, Walmart, Ulta Beauty, Kroger and on No7Beauty.com.


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