FutureBrand wins at the 2022 GDUSA Packaging Design Awards

FutureBrand has lately gained the Graphic Design USA (GDUSA) 2022 packaging design award in the Beauty class for its work with famend skincare model, Cetaphil.
GDUSA’s annual design competitors is a celebration of the energy of efficient bundle design and associated disciplines. Each award demonstrates the winner’s skill to advance the model and inform its story, finally resulting in a rise in total gross sales.
That has been the case with Cetaphil’s new packaging design by FutureBrand New York.
With over 70 years’ expertise treating delicate pores and skin, Cetaphil has constructed a world-class status as a skincare model created by dermatologists and trusted by customers to assist them deal with and handle pores and skin issues.
However, after present process a strategic repositioning shift – led by fellow IPG company Deustch – Cetaphil recognized that efficiently proudly owning the territory of delicate skincare meant going past efficacy and unlocking the emotional expertise of delicate pores and skin victims.That’s the place FutureBrand got here into play. Our group was tasked with utilizing Cetaphil’s visible ecosystem and packaging as a strategic software to allow delicate skincare victims to really feel in management – emotionally and virtually – of their skincare journey.
Our insights additionally revealed that Cetaphil customers wished entry to a extra bespoke and premiumised providing to focus on particular issues.
With these in thoughts, FutureBrand developed a simplified design of Cetaphil’s brand and on-pack messaging. This ensures that the master-brand fairness is just not diminished and may be reproduced with consistency throughout a wide range of printing strategies in addition to digital functions.
An intentional use of white in the background of every product alludes to the emotional expertise of getting delicate pores and skin, in addition to conveying the efficacy and ease of a Cetaphil skincare routine.
To differentiate every product vary, bespoke color techniques and icons drive particular person shelf stand-out, while persevering with to raise the theme of simplicity and readability so typically related to premium merchandise.


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