It is survival of the fittest within the billion-dollar magnificence business. There are zillions of manufacturers on the market and most customers, with out blinking an eyelid, are lapping up their merchandise. In this cut-throat sector, Prasanthy Gurugubelli has carved a distinct segment for her values-driven model, Daughter Earth. But her journey has not been a mattress of roses — from coping with not having the ability to ‘slot in’ to drastically switching careers. Here’s her inspiring story.
Days at ISB and NIT Warangal
Prasanthy all the time wished to begin one thing on her personal. She has studied mechanical engineering from NIT Warangal with the dream of constructing machines. “I’ve been enamoured with constructing machines since my teenagers. It (mechanical engineering) wasn’t a well-liked alternative for women and I ended up being the one woman in my class. That in all probability was my first lesson into being completely okay with not becoming in. My first job out of NIT Warangal was at Larsen & Toubro of their defence division. I used to be a part of constructing India’s first nuclear submarine, INS Arihant (then labeled),” she tells CE.
This was every thing that Prasanthy might ask for — cutting-edge expertise coming along with legacy programs, being a part of constructing the nation’s defences and what’s touted to be essentially the most complicated machine on earth.
Shortly after the submarine’s launch, she enrolled for MBA on the Indian School of Business in Hyderabad. “I went into enterprise technique, advising corporations small and huge, together with Fortune 500s. Some of my work, earlier than beginning Daughter Earth, was within the skincare and superior biotech area, throughout which I labored with top-notch scientists, cosmetologists and formulators of the world, who’ve outlined the way forward for biotech and skincare. I wished to construct next-generation magnificence in India, with give attention to scientific science and efficiency, whereas leaning upon the immense information of Ayurveda,” says the Vipassana meditator.
Passionate about aware dwelling, she mixed next-generation tech with the values of kindness, aware dwelling and created a purpose-led model that everyone knows as we speak as Daughter Earth (DE). “My mother and father thought I’d go into constructing one thing like warships and rockets. It is an entire shock to me too, however I believe the science concerned in creating what we create as we speak, coupled with a mission to discover options to individuals who have delicate pores and skin like me, is what pulled me in direction of this,” she says.
The motivation Prasanthy wished her model to stand for one thing that really issues, for which she has been bringing world-class formulations to her purchasers utilizing clear, planet-friendly and type substances with out having to compromise on the efficacy. “When I began out, and even as we speak, I see a critical lack of R&D and performance-oriented formulations in magnificence. We consider we’re altering that, one components at a time. That’s all we attempt to do at DE,” she says.
Surviving the competitors Till date, Prasanthy doesn’t attempt to slot in. And, that is evident in her enterprise technique too. “We are totally different and we don’t attempt to slot in. We let our formulation converse for themselves and I believe that exhibits. The scientific rigour, the expertise that my crew and I convey to the desk with a deep understanding of the product, the way in which we do enterprise and our final mission to nurture DE has labored. The manner we mix Ayurveda with trendy inexperienced tech can also be distinctive. At any cut-off date, you’d discover our crew dexterously digesting science-heavy scientific papers in addition to the Charaka and Sushruta Samhitas.”
R&D processFor each components that DE shares with the world, the crew has 30-35 actually good formulation that didn’t make the reduce. There are occasions once they make tons of of prototypes, attempting out innumerous substances which they shortlist after learning a number of revealed scientific literature and Ayurvedic Samhitas. At the identical time, in addition they journey to the remotest of areas on the lookout for wild and potent variants of herbs. “An instance of our course of appears to be like one thing like this: we wild-harvest berries at 12,000+ ft altitudes from the chilly deserts of the Himalayas. After hand-picking them at 3 am, when they’re nonetheless frozen, these bear supercritical extraction utilizing inexperienced processes that don’t go away any solvent behind,” Prasanthy explains.
Like every other start-up, DE additionally confronted challenges — capital and the place to work from being the principle ones. “I put my financial savings (and a gold mortgage the place I put all my wedding ceremony gold) in an concept that I believed in.” She and her crew nonetheless recall the nice days of working at ISB.