When Gabrielle Union deliberate the relaunch of her haircare line Flawless, she knew she needed to make some main modifications. One of these modifications concerned a shift in management. “I rapidly realized that not being a Black-owned firm was an issue; not being a Black-led firm was an issue; not being Black-marketed firm was an issue; not having Black publicists was an issue,” Union instructed The Cut. Per Refinery29, she teamed up along with her longtime good friend and hairstylist Larry J. Sims to breathe new life into the model. “Taking this break allowed me to have a while to prioritize how I needed this model to be,” the entrepreneur instructed the outlet. As of this writing, Flawless is utilizing their very own platform to spotlight different Black-owned companies.
As a part of the revamp, Union and her staff developed a brand new line of merchandise, all of which featured pure and wholesome elements for hair — together with Brazilian bacuri oil, Himalayan moringa oil, and African shea butter. As Sims instructed the Cut, “We used numerous the issues that had been in our kitchens and in our fridges, like avocado oil.” According to Flawless’ official web site, the merchandise are additionally paraben free, sulfate free, and silicone free. The website permits for a customized expertise, enabling you to buy by wants and curl sort.
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