e.l.f. Cosmetics Reveals Winning Makeup Artists For #elfitup TikTok Challenge

OAKLAND, Calif.–(BUSINESS WIRE)–e.l.f. Cosmetics (NYSE: ELF) publicizes the official make-up artists and skincare skilled signed on to work with The Future X, a first-of-its-kind pop group scouted on TikTook by internationally famend producer Simon Fuller. Reaching over 12 billion views, e.l.f. Cosmetics’ #elfitup hashtag problem on TikTook had followers desperate to study who was going to be chosen to stay their dream profession.

Emerging artists had been invited to add movies exhibiting off their most inspiring make-up seems to be utilizing the hashtag #elfitup with the model’s new authentic tune created for the problem. With entries pouring in, three insanely gifted make-up artists and one skincare skilled had been chosen.

Bringing their creativity and boundless ardour for magnificence, the #elfitup make-up artists and skincare winners are Morgan Tanner, Caleb Harris, Aditi Harish and Markphong Tram. The e.l.f. group and make-up artist Morgan Tanner joined forces on the Malibu home in Malibu, California, the place the seven members of The Future X are all residing collectively for a full model immersion. e.l.f.’s Global Makeup Artist Anna Bynum defined how the aim was to create seems to be that “mirror every member of The Future X’s character, envelop their individuality and play up their optimism.”

“What we’re constructing along with The Future X, Simon Fuller and the TikTook group is limitless,” Kory Marchisotto, Chief Marketing Officer, e.l.f. Beauty exclaimed. “We are opening hearts, opening minds and opening doorways for the subsequent era of creators. This collaboration represents the magic we are able to make on the intersection of magnificence, music and leisure.”

“Everyone loves music, it connects us all. The Future X embodies this spirit. The group had been all found on TikTook simply as e.l.f is discovering the subsequent era of make-up artists after their unimaginable hashtag problem numbers,” added Simon Fuller. “Extraordinary younger expertise given the chance to succeed is a robust thought. Together with e.l.f we’re celebrating music, dance and the sweetness trade by breaking down the obstacles and placing creativity within the palms of the person.”

Inside the Malibu House, e.l.f. has created an ‘e.l.f.ing superb’ room, the place The Future X collective get impressed to ‘e.l.f. it up’ every day in addition to prep for content material, appearances, video and picture shoots. Customized by Multimedia Installation Artist and Experiential Expert Veronica Gessa, aka Mokibaby, the room comprises a mind-blowing array of e.l.f. make-up and skincare merchandise in a vibrant but cozy artwork stuffed house that’s popping with texture, gentle and coloration – it’s a spot to encourage self-expression and really feel your finest (s)e.l.f.

THE LOOKS

The seems to be created for The Future X, by the #elfitup make-up artist Morgan, are nothing in need of pure inspiration. To seize the power of acting on stage, seems to be had been impressed by shiny neon colours, daring streaks of reds and pink and an abundance of metallics and glitter, all whereas staying genuine to every member of The Future X’s persona. The newest magnificence tendencies like loud eyeliners, full brows, pops of coloration on the eyes, and monochromatic seems to be had been additionally integrated. To recreate The Future X seems to be, go to elfcosmetics.com and discover e.l.f.’s high OG merchandise resembling: award profitable Liquid Glitter Eyeshadow, Liquid Metallic Eyeshadow, 18 Hit Wonders Eyeshadow Palette, Face and Body Gems, H20 Proof Eyeliner Pen, Big Mood Mascara, SRSLY Satin Lipstick and Liquid Matte Lipstick.

Coming up for the opposite #elfitup winners – Aditi, Caleb and Markphong – will every be a part of The Future X and work with the group and e.l.f. to raise key artistic initiatives with their distinctive make-up and skincare abilities. They will probably be concerned in creating seems to be for particular occasions resembling: performances, music movies and photoshoots, showcasing the expertise of the TikTook platform in the actual world of a pop group.

THE FUTURE X

The collective’s seven members embody singers Angie Green, Luke Brown, and Maci Wood plus dancers Jayna Hughes, Sasha Marie, Tray Taylor and Drew Venegas, who now stay and work collectively of their Malibu compound. After spending the previous couple of months within the recording studio and making ready for his or her first stay performances, The Future X has simply gone on tour. Hear a teaser for his or her forthcoming debut single on this video right here.

The Future X will probably be stay as we speak on e.l.f.’s Twitch channel @elfYou. Tune in to expertise how The Future X will get prepared for a live performance utilizing e.l.f. merchandise to good their stage seems to be. The stream will air from 9:30am-10:30am PST.

Fans can get pleasure from watching each stage of the group’s artistic and private journey, by visiting The Future X hub on TikTook right here and following @thefuturexofficial. On March 19, followers can watch The Future X carry out “This Kind of Love” stay in Brazil” on e.l.f.’s TikTook channel @elfyeah.

MORE ABOUT THE #ELFITUP WINNERS

Morgan Tanner: Originally from England, Morgan grew up in Dubai and not too long ago moved to San Diego. “I watched my mum doing her make-up after I was younger and at all times performed along with her merchandise,” she says. “I’m dedicated to protecting my work enjoyable, artistic and sincere, and to establishing real connections with my followers.”

Caleb Harris: Hailing from Philadelphia, has been perfecting his craft for the previous 4 years and calls his win a dream come true. “I can’t consider that is taking place,” he says, “and I’m so honored to be part of this group!”

Aditi Harish: A self-taught make-up fanatic from San Francisco says she’s at all times excited about the subsequent video to put up on TikTook. “I’ve been into social media for so long as I can bear in mind,” she says, “from making music movies on YouTube to constructing a portrait pictures enterprise by way of Instagram to now creating my very own channels to put up the content material I really like!”

Markphong Tram: The skincare winner is predicated in New York City and has labored on all kinds of picture and video shoots for shoppers and celebrities. “I consider that simplicity and class are the defining elements of true magnificence,” he says. “I really like exploring new methods and taking part in with every kind of textures and colours.”

About e.l.f. Cosmetics:

Since 2004, e.l.f. Cosmetics has made the most effective of magnificence accessible to each eye, lip and face. We make high-quality, prestige-inspired cosmetics and skincare merchandise at a rare worth and are proud to be 100% vegan and cruelty-free. As one of many first on-line magnificence manufacturers, e.l.f. continues to draw a extremely engaged viewers and set benchmarks with new digital platforms. Our model is broadly obtainable at main retailers resembling Target, Walmart and Ulta Beauty, and has a rising worldwide presence. Learn extra by visiting www.elfcosmetics.com

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