The Dove Breakage Remedy vary was designed for broken hair, formulated with Nutrient-Lock serum, a mixture of conditioning actives and yeast proteins, to scale back breakages and break up ends. Breakage Remedy shampoo and conditioner are each sulfate and paraben free, and the whole vary, together with the leave-on remedy, work to scale back hair breakage, with 97% much less breakage after one wash**. The result’s robust, healthy-looking hair that Canadians love.
The whole Dove Hair Therapy line, together with the Dove Hydration Spa, Dove Dry Scalp Care and Dove Strength and Fullness Boost ranges, are made with high-potency moisturizers, antioxidants and nourishing elements that penetrate deep into weakened hair fibres to nourish hair at a mobile stage*. The formulations are impressed by potent skincare elements that convey skin-inspired luxurious to the bathe for superior haircare and an distinctive pampering expertise.
“We’re extremely thrilled to be acknowledged by shoppers for our focused strategy to haircare and steady dedication to impactful innovation” says Dennis Chua, Unilever Canada Hair Care Category Lead. “As shoppers more and more search out extra tailor-made haircare options, we’re devoted to creating superior care merchandise with superior applied sciences to handle the wants of particular haircare considerations and supply options that nourish hair from root to tip.”The annual Product of the Year awards is a trusted useful resource to information shoppers to the greatest merchandise on the market. The awards are voted on by 4000 Canadian buyers in a nationwide survey carried out by Kantar.All merchandise inside the Dove Hair Therapy vary can be found at mass and drug retailers.*nourishes at the stage of hair cortex**system vs. non-conditioning shampooAbout DoveDove began its life in 1957 in the US, with the launch of the Beauty Bar, with its patented mix of gentle cleansers and ¼ moisturizing cream. Dove’s heritage is predicated on moisturization – proof not guarantees grew Dove from a Beauty Bar into one of the world’s most beloved magnificence manufacturers.Women have all the time been our inspiration and since the starting, we’ve been wholly dedicated to offering superior care to all girls and to championing actual magnificence in our promoting. Dove believes that magnificence is for everybody. That magnificence ought to be a supply of confidence and never nervousness. Dove’s mission is to encourage girls in all places to develop a optimistic relationship with the manner they give the impression of being and notice their private potential for magnificence.For 60 years, Dove has been dedicated to broadening the slender definition of magnificence in the work they do. With the ‘Dove Real Beauty Pledge,’ Dove vows to:
Portray girls with honesty, variety and respect. We characteristic girls of totally different ages, sizes, ethnicities, hair color, kind and elegance.
Portray girls as they’re in actual life, with zero digital distortion and all photos authorised by the girls they characteristic.
Help younger individuals construct physique confidence and shallowness by way of the Dove Self-Esteem Project, the largest supplier of shallowness schooling in the world.
About Product of the YearProduct of the Year is the world’s largest consumer-voted award for product innovation. Established over 31 years in the past in France, POY at the moment operates in over 40 international locations with the similar function: Guide shoppers to the greatest merchandise of their market and reward producers for high quality and innovation. In Canada, the Product of the Year seal is backed by the votes of hundreds of Canadian shoppers, serving as a shortcut for buyers to save lots of money and time. For entrants of the profitable merchandise, the award is a robust advertising message confirmed to extend product consciousness, trial and high quality. Product of the Year Canada accepts entries from shopper merchandise that show innovation in design, operate, packaging or elements, and had been launched inside the earlier yr (January 2020). A jury comprised of business consultants selects the finalists that meet the Product of the Year requirements of worth and innovation. Those chosen finalists are then categorized and judged by way of an internet survey of Canadian shoppers, carried out by Kantar on behalf of Ensemble IQ. Consumers vote and choose the profitable merchandise they really feel are most worthy of each the Product of the Year Canada title and the distinct internationally famend pink seal. Winning merchandise are introduced yearly and obtain the proper to make use of the Product of the Year Canada seal of their advertising and communications for 2 years. For extra info, go to productoftheyear.ca.SOURCE Dove CanadaFor additional info: For press inquiries, please contact: Alicia Olivieri, Edelman, [email protected]; Danielle Bozinoff, Edelman, [email protected]
https://www.newswire.ca/news-releases/dove-hair-therapy-s-breakage-remedy-line-wins-product-of-the-year-887658371.html