Consumer Demand Drives Spring 2022 Makeup Launches

Masks go on. Masks come off. But there’s nonetheless one fixed for the face—colour cosmetics. Consumers can play up the attention area throughout masks season after which have fun lipstick throughout higher instances. And all yr lengthy, customers are stocking up on multi-faceted make-up that, in line with the previous two years, impart wellness advantages in addition to becoming right into a extra streamlined routine. In quick, shoppers crave next-level colour cosmetics to place their finest faces ahead, it doesn’t matter what life brings subsequent.Eye cosmetics gross sales jumped 15.7% to $2.1 billion, facial cosmetics gross sales elevated 8.7% to $1.8 billion and lip cosmetics gross sales rose 11.5% to $693 million, in keeping with knowledge from Information Resources Inc. (IRI) for complete US multi-outlet (supermarkets, drugstores, mass market retailers, navy commissaries and choose membership and greenback retail chains) for the 52 weeks ended Dec. 26, 2021. For a deeper look into the classes, take a look at the chart on p. 40.US status magnificence gross sales reached $22 billion in 2021, a 30% soar in greenback gross sales, versus 2020, in keeping with The NPD Group. Makeup gross sales soared 23% to $7.1 billion, in keeping with the market analysis agency.“The magnificence business is exclusive in its capacity to instill self-confidence and alter the way in which folks really feel,” mentioned Larissa Jensen, magnificence business advisor at NPD. “These timeless skills preserve our business related and vital within the minds of our shoppers—no matter circumstances or life-style adjustments.”In the spirit of shoppers placing their finest faces ahead to re-enter society, face make-up product gross sales—together with basis, primer and tinted moisturizer—grew double digits, as did makeup-setting sprays and removers, in keeping with NPD.The make-up class benefited from a return to shopper curiosity in make-up artistry, with further development noticed for cream and stick blushes and different merchandise prevalently utilized in YouTube movies and different social media, in keeping with NPD. Moreover, manufacturers born from make-up artists and social influencers had the best income features amongst all of the make-up model varieties.“As we transfer by way of 2022, the wonder corporations that may thrive are those who harness the business’s distinctive capacity to unfold pleasure, whereas additionally recognizing the alternatives of a modified shopper and retail setting,” mentioned Jensen. “We can count on extra change to unfold in 2022, however, together with these adjustments, new alternatives for the wonder business will current themselves.”

Very Peri is the Pantone Color of the Year for 2022.
Helen Dagdag, Sephora Collection National Artist, Los Angeles, agreed that there was a “enormous return” to paint, and that may proceed all year long.“Everyone is impressed by hit exhibits that use make-up as artwork,” she advised Happi. “So, whether or not which means putting your eyeliner in a much less conventional spot, your blush is positioned excessive and shiny, or you’re rocking a glowing gloss in your lips, it’s all about the way you wish to specific your self.”Dagdag added that with Pantone’s Very Peri being the colour of the yr, eyeshadows and eyeliners are an effective way so as to add slightly pop of purple to the make-up routine. The international colour authority launched a brand new blue shade, Pantone 17-3938 Very Peri, a dynamic periwinkle blue hue with a vivifying violet-red undertone, because the Pantone Color of the Year choice for 2022.According to Pantone Very Peri blends “the faithfulness and fidelity of blue with the vitality and pleasure of purple. This happiest and warmest of all of the blue hues introduces an empowering mixture of newness.”“As we transfer right into a world of unprecedented change, the number of Pantone 17-3938 Very Peri brings a novel perspective and imaginative and prescient of the trusted and beloved blue colour household,” mentioned Leatrice Eiseman, govt director, Pantone Color Institute. “Encompassing the qualities of the blues, but on the identical time possessing a violet-red undertone, Pantone 17-3938 Very Peri shows a spritely, joyous angle and dynamic presence that encourages brave creativity and imaginative expression.”“The Pantone Color of the Year displays what’s going down in our international tradition, expressing what individuals are on the lookout for that colour can hope to,” added Laurie Pressman, vp of the Pantone Color Institute. “Creating a brand new colour for the primary time within the historical past of our Pantone Color of the Year academic colour program displays the worldwide innovation and transformation going down. As society continues to acknowledge colour as a important type of communication and as a technique to specific and have an effect on concepts and feelings and have interaction and join, the complexity of this new red-violet-infused blue hue highlights the expansive prospects that lie earlier than us.” Pantone 17-3938 makes a novel assertion for eyes, nails and particularly in hair in a wide range of finishes and functions from glittery and glam to dusty matte. 

The newest L’Oréal lipgloss.

M•A•C Cosmetics re-thinks pink for springtime.
Another purple hue, plum, is billed because the “new purple” in lipstick, in keeping with Spate, which analyzes tens of millions of on-line shopper indicators to determine developments. On common, there are 4.8K searches each month within the US for plum lipstick, which is low quantity relative to different lipstick product searches. But searches for plum lipsticks have soared 549.1% since final yr. Related searches embrace phrases like matte, assessment, pores and skin, finest, sheer and liquid, indicating that customers search a variety of lipstick textures and opacities.Meanwhile, M·A·C Cosmetics is increasing its pink lip colour with the Re-Think Pink assortment. According to the corporate, M·A·C is placing a classy lens on the enduring pink shade, reimagining the basic colour to increase the model’s current wardrobe of rosy lipsticks. From glosses to mattes and full-coverage finishes to clear washes of colour, this assortment cements M·A·C’s authority on pink shades for all, the model contends. The assortment options 17 new pink lipstick shades throughout M·A·C Amplified, Matte and Lustreglass households.Huda Beauty is increasing its colour choices with a reformulated vegan pleasant model of its best-selling lip colour. New Liquid Matte Lipstick is rising to incorporate 16 hues. With as much as eight hours of longwear, this improve now additionally boasts a thinner texture infused with the model’s distinctive L.O.V.E. Complex, which stands for lycopene, olive oil, nutritional vitamins (A and E) and important fatty acids , serving to lips keep mushy and supple with out sacrificing pigment, in keeping with the corporate.“I created these lipsticks as a result of I may by no means discover a liquid lipstick that suited my wants. This components is so mild and feels such as you’re sporting nothing in any respect however provides you a transfer-proof end that lasts all day, in shades to die for,” mentioned Founder Huda Kattan in a press assertion.L’Oréal Paris can also be bulking up its top-selling Glow Paradise Lip Balm assortment with extra shiny lip colours to boost a wide range of lip tones. Infused with hyaluronic acid to lock in hydration, the lip colour is now formulated as a lipgloss for a pop of shine. Glow Paradise lipstick can also be obtainable. It is formulated with 92% pure substances together with plant-based waxes and oils. Chanel has entered the “clear” magnificence class with No. 1, a make-up assortment formulated with as much as 97% of substances derived from pure origin. The key ingredient within the line is camellia, a flower grown in Chanel’s fields in France. The camellia, in keeping with firm lore, was the favourite of Coco Chanel herself. Moreover, it is likely one of the few flowers to bloom in winter. Chanel says its researchers have harnessed camellia’s resilience in its new formulation. No. 1 features a lip balm, amongst different make-up merchandise.

Charlotte Tilbury added a liquid eyeshadow pot..

A pop of colour from CoverGirl.
The eyes nonetheless have it for Spring 2022 make-up formulations. Marketers from status to mass are rolling out improved formulation with advantages spanning from lash boosting to naturally sourced.According to Cat Quinn, govt director, international pattern, M·A·C Cosmetics, outlined lashes are trending for Spring 2022. The developments are Sixties lashes, winged lashes, floating lashes and spiked lashes, she mentioned in a Zoom webinar for magnificence editors on February 9.“Spiked lashes are the brand new lipstick for the face, as seen in Euphoria Season 2,” Quinn mentioned. M·A·C Cosmetics is rolling out new “stackable” mascaras for the season that took two years to develop! The three merchandise embrace a Mega Blush model, Mega Blush Mini and a Micro Brush.Sister Estée Lauder model Clinique accentuates the eyes for Spring 2022, too. The High Impact Zero

High Impact mascara is new from Clinique.

Urban Decay is profitable with vegan magnificence.
Gravity Mascara supplies 24 hours of longwear and likewise volumizes, curls and elongates lashes all on the identical time, giving a floating, “zero gravity” impact. A mix of quick-set polymers and silica create a light-weight, versatile movie to twist and defend lashes from the weather. The mascara additionally circumstances with jojoba oil.Urban Decay is increasing its clear magnificence and vegan eye make-up choices with the launch of the Wild assortment that includes Wild Lash Mascara and Wild Greens Eyeshadow Palette. The new colour cosmetics vary is formulated with solely vegan substances and with out parabens, BHT, mineral oils, petrolatum and extra, mentioned the corporate.The launch will spotlight the model’s first plant-powered mascara, infusing avocado and sunflower oils, cassava starch and extra for the perfect stability of hydration and quantity. Also new is the Wild Greens palette, pictured beneath.                                                                                                            

Urban Decay’s new Wild Greens eye shadow set
CoverGirl embraces punchy hues in eye colour with its new Exhibitionist Velvet Mono Eye Shadows, a limited-edition assortment of daring pigmented single shadows. With “tremendous saturated pigments” the eyeshadows are fade-, crease- and smudge proof, with buildable protection from sheer to daring. Shades span from Vibin’ to Poppin’ to Dig Deep.On the opposite aspect of the attention make-up spectrum is the matte look. The newest creation at Charlotte Tilbury is Matte Eyes to Mesmerise. Combining the well-known smoothing energy of Tilbury’s best-selling Eyes to Mesmerise, these long-lasting, smoothing cream eyeshadows mix easy for a nude matte end for a simple and flattering Nineteen Nineties eye look in seconds. Concentrated pigments amplify the depth and richness of shadow shades whereas sodium hyaluronate and Tree of Life Extract hydrate the eyelids. Water -repellent movie formers create an elastic, water resistant movie for long-lasting 12-hour put on. The shade pots can be found in 5 universally flattering matte hues: Nude Cashmere, Flawless Beige, Smokey Taupe, Chocolate Veil and Diffused Black.To full the attention make-up repertoire, Benefit Cosmetics’ newest forehead innovation is the Powmade Brow Pomade. This light-weight, full-pigment components glides on easy to create polished eyebrows in only a few strokes with a natural-matte end, in keeping with the make-up firm. This novel beauty additionally options new know-how, as its built-in customized wiper with three ridges permits customers to take away extra product from the comb to keep away from messes. Available in eight versatile shades, the pomade stays on for as much as 36 hours and is waterproof, in keeping with the corporate.

Revlon is including on to its in depth facial cosmetics assortment.
For Spring 2022, shoppers will shift their pursuits to light-weight foundations and merchandise that give slightly glow, Sephora’s Dagdag advised Happi.Basma Hameed, co-founder of Basma Beauty and 2022 Sephora Accelerate Founders of Color winner, mentioned her The Foundation Stick  is rapidly turning into one of many retailer’s most buzzworthy merchandise of the brand new yr. The basis assortment spans 40 colours, inclusive of 4 shade ranges and three undertone ranges. Described by Hameed as “liquid basis in a stick,” the breathable, creamy and penetrable components goes from sheer to full protection. It won’t cake and melts into the pores and skin, Hameed mentioned.Users can select their pores and skin tone and undertone on BasmaBeauty.com to search out the right shade. The non-greasy, cruelty-free and dermatologist-tested components is ultra-hydrating, smooths out pores and skin textures and blurs the looks of blemishes, offering an all-day glow, in keeping with the model. Hameed is aware of a factor or two concerning the life-changing magic of basis. The entrepreneur endured a extreme facial burn when she was very younger, and spent years looking for make-up options that would supply optimum protection to spice up her confidence. After greater than 100 surgical procedures, she pursued a profession as a paramedical scar camouflage artist and developed a way using pigments that matched pores and skin tones and corrected ugly pores and skin discoloration and scars. The subsequent step was to create a product that may make the pores and skin look flawless. The Foundation Stick was spawned from 4 years of analysis and improvement.

Bare Minerals’ new BareProfessional powder
“My expertise has taught me the significance of being unapologetically true to your self,” mentioned Hameed. “And that’s what this model is all about. It doesn’t matter how a lot or how little make-up you put on. Beauty by yourself phrases is what it’s about.”   Prior to being the 2022 Sephora Accelerate winner, Hameed earned the 2016 Young Entrepreneur of the Year, successful the Air Miles for Business Small Business Achievement Award. She is the proprietor of the Basma Hameed Clinics in Beverly Hills and Toronto, the place her crew treats Hollywood A-Listers, members of Royal households and enterprise moguls utilizing varied dermal methods that she’s developed.Customized basis remains to be trending in 2022. Avon’s new Match Filter Serum Tint Foundation immediately hydrates, blurs imperfections and evens pores and skin tone, mentioned the wonder firm. The light-weight components is infused with hyaluronic acid, vitamin E and a berry complicated. The creamy formulation additionally transforms to a demi-matte powder end for a veil of colour and has buildable sheer to medium protection. It’s appropriate for all pores and skin varieties and free from talc, parabens and perfume.Other new beauty developments at Avon embrace a Match Blur Oil Control Primer Balm, a sheer mattifying components with blurring powder microspheres assist cut back the look of wonderful traces and pores; in addition to the Match Set Finishing Powder, a light-weight mineral-infused free powder that creates an invisible veil, units make-up and helps management shine. The Match Corrector Brightening Perfector imparts a creamy veil of colour, helps cut back the looks of wonderful traces, darkish circles and blemishes and blurs imperfections with caffeine, soothing marigold and vitamin E. This product gives buildable sheer-to-medium protection with a demi-matte end.

Highlight cheeks with Milk Makeup’s new bronzers.
Revlon is ramping up its facial cosmetics property with ColorKeep Skin Awaken 5-In-1 Concealer. According to the corporate, the multitasking 5-in-1 concealer erases, perfects, brightens, hydrates and refreshes pores and skin for a “flawlessly awake” look. The light-weight, buildable components is infused with caffeine and vitamin C to cover all imperfections and darkish circles, whereas brightening pores and skin and camouflaging puffiness. The concealer is accessible in 19 natural-finish shades spanning from mild, medium, deep and common tones. Bare Minerals steps as much as the plate with a sweat-, humidity- and transfer-resistant full protection powder basis that wears for 16 hours and is alleged to enhance pores and skin over time. Its new Barepro 16HR Skin-Perfecting Powder Foundation supplies a extra even pores and skin tone after simply two weeks and smoother-looking pores and skin texture after simply 4 weeks, the corporate contends. The breathable components gives 24 hours of oil and shine management, leaving pores and skin with a pure matte end with out clogging pores or inflicting pimples. The new moist/dry basis is made with clear, naturally-derived substances. The vegan, talc-free powder accommodates pineapple complicated to assist brighten and easy, plus peony extract and sugarcane-derived squalane to assist hydrate and nourish pores and skin. It is accessible in 35 shades for all pores and skin tones and undertones.Also designed to cowl pores and skin and enhance texture, Younique Touch Skin Solution Concealer spans 26 shades together with six hues in the dead of night and deep vary. This full protection concealer with skincare advantages does extra than simply cowl up—it combines protection with care to offer even, radiant-looking pores and skin, mentioned the corporate. The components consists of substances resembling caffeine, sodium hyaluronate, vitamin E and squalene.On the subject of substances…. how about some mushroom-based cosmetics for novel formulations? Milk Makeup’s new Bionic Bronzer and Bionic Glow each comprise mushroom extracts together with vegan collagen to assist enhance the look of pores and skin texture.Makeup artist Jillian Dempsey is increasing her colour cosmetics line for 2022 with new concealers. According to the corporate, she simply launched her first-ever base product, the Spot Stick Concealer. Formulated for matte protection, the full-coverage vegan concealer nourishes pores and skin with vitamin E and sunflower seed oil whereas blurring blemishes away. Available in 13 shades, the Spot Stick Concealer is sized to suit completely within the pocket for straightforward software.Besides simple protection cosmetics, look out for extra crème blush formulations in 2022. According to Spate, on common, there are 27.5K searches each month within the US for cream blush—excessive quantity relative to different blush product searches. It’s grown 20.3% in searches prior to now yr.Spate notes there’s loads of competitors within the section, with six market leaders: Maybelline, Milk Makeup, Charlotte Tilbury, Elf Cosmetics, Stila and Beautycounter.Additionally, cream blush drives the biggest enhance in searches for the blush merchandise class with a rise of 4.6K month-to-month common searches. Related searches embrace phrases resembling stick, swatch, pores and skin, how one can, gel, mature, glowing, bronzer and buildable. Top colours by quantity embrace: pink, plum, peach and caramel.
The focus of magnificence merchandise for 2022 and past shall be on usability and sustainability, predicts pattern forecasting agency WGSN.According to Clare Varga, WGSN’s head of magnificence, the comfort of a “two-minute make-up bag” appeals to shoppers who desire a wholesome, no make-up look rapidly.“Aligning with the comfort of quick, low-maintenance appears and methods adopted through the pandemic, the two-minute make-up bag gives versatile and low-key magnificence existence as shoppers modify to a hybrid post-pandemic existence,” she mentioned. “Products will focus on new and smarter magnificence hacks that ship higher outcomes with much less effort, cash and dedication.”WGSN additionally predicts that by 2024, “no-makeup-makeup” shall be reinvented, shifting towards a minimalist execution that displays the look’s title extra authentically.Driven by the shift to much less “performed” appears, merchandise will emphasize and reveal pure complexions.Spate sees contour sticks gaining floor within the yr forward. According to Spate, there are 29.1K searches on common each month within the US for contour stick. And, the buzzword has grown 29.2% in searches since final yr with market leaders Fenty Beauty, Benefit Cosmetics, KKW, Wet N Wild, Nyx, Anastasia Beverly Hills, Smashbox and Maybelline.A brand new examine by Accenture discovered that the $492 billion international social commerce business is anticipated to develop 3 times as quick as conventional ecommerce to $1.2 trillion by 2025. Growth is predicted to be pushed primarily by Gen Z and Millennial social media customers, accounting for 62% of world social commerce spend by 2025. Beauty classes, resembling make-up, though smaller by way of complete social commerce gross sales, are predicted to rapidly acquire floor on e-commerce and seize greater than 40% of digital spend on common for this class in key markets by 2025.No matter the place they purchase, ultimately, it’s the colour cosmetics shopper who will resolve the place the make-up sector goes subsequent.“The frequent hyperlink throughout each issue driving the wonder business’s efficiency is the patron,” mentioned Jensen of NPD. “The status magnificence shopper has modified in some ways, however her engagement with magnificence merchandise stays, even because it evolves.”   Jensen added, “The way forward for our business rests on many issues, but it surely largely lies contained in the minds of our shoppers and the approach to life they lead.” 

 
Maybelline New York goes all pure with its new Green Edition, a line of vegan cosmetics formulated with out parabens, petrolatum, formaldehyde, silicones, BHT or mineral oil. The make-up line is made out of a minimal of 70% natural-origin substances. The assortment consists of Mega Mousse Mascara, Superdrop Tinted Oil and Balmy Lip Blush.Maybelline defines a pure origin ingredient as one that’s unchanged from its pure state or has undergone processing however nonetheless retains better than 50% of its authentic molecular construction. The remaining substances in Green Edition merchandise are to make sure their excessive efficiency, mentioned the corporate.Maybelline New York’s Green Edition Collection is step one within the model’s Conscious Together international sustainability platform, which goals to create a extra accountable enterprise mannequin for the model by remodeling its processes, improvements, and mindset to cut back its influence on the planet. Green Edition is the primary make-up vary to be licensed by the Cradle to Cradle Certified Products Program, one of many world’s most superior measures of product sustainability. Cradle to Cradle Certified assesses merchandise for environmental and social efficiency together with all facets of product design and manufacturing.

CoverGirl, the enduring model that celebrates authenticity, variety and self-expression by way of magnificence has a brand new face: America Ferrera. The Emmy award-winning actor, director, producer, activist and writer brings a message of self-acceptance and self-love to the simple, breezy lovely model of CoverGirl. In an announcement, Ferrera shared, “I’m an actor, a director, a businesswoman, a mother, a Latina, a first-generation American; and now, I’m a CoverGirl.”

Laura Geller Beauty will completely characteristic girls over 40 in all of its advertising and social media messaging. As a part of its ongoing efforts to have fun magnificence later in life, the model will highlight legendary supermodel, actress, and writer, Paulina Porizkova in its latest marketing campaign. At 56-years-old, Porizkova is “one of the best she’s ever been,” as she proclaims within the make-up model’s newest video on Happi TV.

Armani magnificence tapped Actress Tessa Thompson as its latest face. She shall be featured in each the campaigns for the model’s iconic Luminous Silk Foundation and the latest Armani magnificence launch Lip Power. “Our concepts round what is gorgeous, culturally, are shifting, and turning into extra inclusive. What I really like about Armani is the way in which by which it empowers any type of girl to really feel her finest self,” mentioned Thompson.

L’Oréal Paris revealed that its latest international ambassador and spokeswoman is the singer and songwriter H.E.R. The 24-year-old is an eight-time nominee for the 2022 Grammy Awards. She joins Yseult, Kate Winslet, Helen Mirren, Viola Davis, Eva Longoria, Camila Cabello, Cindy Bruna and extra in representing the model globally.

Actress Madison Bailey, star of Netflix teen drama “Outer Banks,” has been named Fenty Beauty’s latest face for 2022. When Rihanna launched Fenty Beauty in 2017, the pop singer sought to assist “everybody really feel lovely and acknowledged, irrespective of their race, ethnicity, tradition or private type.”

Yves Saint Laurent Beauty revealed “Euphoria” actress Barbie Ferreira has joined the model as YSL Beauty US ambassador. YSL says Ferreira’s appointment is the beginning of the formation of a bunch of recent magnificence icons who enchantment to the Gen Z shopper and embody the model’s values of boldness, neighborhood and connection, mentioned the luxurious magnificence model, which is a part of L’Oréal. At press time, the model additionally added actor and mannequin Indya Moore to the wonder ambassador crew.

Color Cosmetic New Ingredients
Here are some new colour beauty substances for the season. Contact the provider on to study extra!Botanicals Plus
Boca Raton, FL
Tel: 973-439-1417
E-mail: [email protected]
Website: www.botanicalsplus.comStrataPhix AOS
 
INCI: Caprylic/Capric Triglyceride (and) Camellia Sinensis Leaf (and) Lithospermum Erythrorhizon Root Extract (and) Haematococcus Pluvialis Extract (and) Glycyrrhiza Glabra (Licorice) Root Extract
 
Applications: All Color Applications
 
Suggested Use Levels: 1-3%
 
Comments: StrataPhix AOS is an antioxidant powerhouse composed of oil-based extracts used at optimum ranges to make sure efficiency and compatibility with anhydrous programs to struggle and defend from free-radicals.
 
Evonik
Essen, Germany
Tel: 973-929-8000
E-mail: [email protected]
Website: www.evonik.com/personalcare
 
RHEANCE OneINCI: Glycolipids
 
Applications: Makeup Remover
 
Suggested use ranges: 1% – 8%
 
Comments: RHEANCE One is a next-generation, all pure surfactant providing highly effective cleaning in a position to successfully take away make-up whereas nonetheless being very delicate to the pores and skin. It has nice sensory attributes and has wonderful sustainability traits.
 
 
Gattefosse
France
Tel: 201-265-4800
E-mail: [email protected]
Website: www.gattefosse.com
 
Emulium Illustro
 
INCI: Polyglyceryl-6 Polyhydroxystearate (and) Polyglyceryl-6 Polyricinoleate
 
Applications: Extra-fluid to thick textures (foundations, eye make-up, lip make-up, mascaras…), long-lasting, excessive protection, pure end, glow, non comedogenic
 
Suggested use ranges: 3-5%
 
Comments: Emulium Illustro is a pure and PEG-free W/O emulsifier extremely suitable with pigments, in a position to create steady and ultra-fluid textures. Characterized by its flexibility and efficiency, Emulium Illustro is straightforward to make use of and doesn’t want any co-emulsifier. It is the ingredient of selection for make-up and particularly hybrid make-up.
 
Koster Keunen
Watertown, CT
Tel: 860-945-3333
E-mail: [email protected]
Website: www.kosterkeunen.com
 
Kester Wax Ok-60P
 
INCI: Polyhydroxystearic Acid
 
Applications: All Anhydrous colour
 
Suggested use ranges: 1-15%
 
Comments: Kester Wax Ok-60p is a pure plasticizing lipid that’s stable at RT. Is it a wax? Not within the conventional approach. Its designed to create creamy textures and provides consistency for steady sticks, pots, lotions and tube merchandise!
 
 
JEEN International
Fairfield, NJ
973-439-1401
E-mail: [email protected]
Website: www.jeen.com
 
OleoSil LC
 
INCI: C9-12 Alkane (and) Dimethicone Crosspolymer-3
 
Applications: Facial makeup-foundation/concealer/BB cream; Eye makeup-mascara/shadow/liner; Lip makeup-lipstick/gloss/liner; Blush/Cheek Color; Primer
 
Suggested use ranges: 3-90%
 
Comments: A revolutionary extension of our NDA know-how, the OleoSil gels are distinctive 90%+ naturally-derived elastomeric silicone polymers reacted with naturally-derived oleochemical alkanes. Suitable throughout all private care classes, OleoSil gels are greener, secure and extra biodegradable than silicones. Experiment and uncover the massive array of finish merchandise you’ll be able to create with the OleoSil collection that differ by sensorial really feel, chemical perform, and versatile finish use.
 
 
Lubrizol
Cleveland, OH
Tel: 800-379-5389
E-mail: [email protected]
Website: www.Lubrizol.com/personal-care
 
PemuPur START polymer
 
INCI: Microcrystalline cellulose (and) Sphingomonas ferment extract (and) Cellulose gum
 
Applications: Emulsifier, Rheology Modifier, Suspending Agent, Thickener
 
Suggested use ranges: 0.5 – 1 wt % as provided
 
Comments: A novel nature-derived polymeric emulsifier offering wonderful stabilization capabilities at low use degree whereas providing a recent and fast break sensory. Compatible with a broad vary of oils, CFDA compliant and permits for chilly or sizzling processing enabling versatile processing necessities. Targeting low viscosity O/W pores and skin and solar care formulations.
 
 
Micro Powders, Inc.
Tarrytown, NY
Tel: 914-793-4058
E-mail: [email protected]
Website: www.micropowders.comNaturesoft 860S
 
Applications:  Facial make-up – basis, primer, concealer, BB cream; Eye make-up – mascara, shadow, liner; Blush, cheek and forehead colour.  All pressed and free powders and emulsion programs.
 
Suggested Use Levels:  1-5%
 
Comments: Naturesoft 860S is an ultrafine spherical upcycled rice bran wax powder that gives multifunctionality for colour functions.  The spherical particles improve slip and lubricity.  Naturesoft 860S is a superior dry binder and could be utilized as a sole binder.  The inherent oil binding properties makes formulations extra aesthetically pleasing.
 
Sandream Specialties
Fairfield, NJ
973-882-3077
E-mail: [email protected]
Website: www.sandreamspecialties.comMajestic Light Plum MCM-UMV
 
INCI: Mica, Ultramarine Violet
 
Applications: Eye makeup-shadow; Blush/Cheek Color
 
Suggested use ranges: 1-100%
 
Comments: Majestic Light Plum is a free-flowing plum powder based mostly on mica and Ultramarine Violet. The small particle dimension and saturated pigmentation permits the formulator to realize wealthy tones with ease.
 
Shin-Etsu Silicones of America, Inc.
Akron, OH 
Phone: 1-330-630-9860, 1-800-544-1745
E-mail: first preliminary final [email protected] (e.g. [email protected])
Website: www.Shinetsusilicones.com , www.silicones.jpX-22-6711D
 
INCI: Dimethicone (and) PEG/PPG 18/18 DimethiconeSuggested use ranges: Emulsions:  1.5-10%
 
Applications:  Color cosmetics (foundations, lips, eye shadows, mascaras and blushes)
 
Comments: X-22-6711D is a 25% energetic, basically odorless emulsification focus dispersed in Dimethicone.  The product is designed to present the formulation chemists formulation latitude in growing sunscreens, underarm merchandise, colour cosmetics and skincare merchandise. The excessive actives afford formulation area within the oil section, which is important for prime SPF sunscreens and make-ups.  Additionally, X-22-6711D is refined with a proprietary course of to take away the odor-generating species; the resultant emulsifier is appropriate for fragrance-free product, significantly relevant to delicate pores and skin merchandise. 
 
X-22-8365INCI:  Undecane (&) Acrylates/Dimethicone Copolymer (&) Tridecane
 
Suggested use ranges:
Emulsions:  2.5-10%
Anhydrous:  15-30%
 
Applications: 
Face:  Facial Illuminators, foundations, BB/CC Creams.
Eyes:  eye shadows, mascaras, lipsticks, blushers, pencils,
Lips:  Lipsticks, Liquid lip stains, Lip Creams.
Brows:  Gels, Creams, and Pencils.
Pigment Treatment.
 
Comments: X-22-8365 is a 40% energetic, silicone grafted silicone-acrylate movie former in a service derived from bio-based alkanes.  It is designed to be a sturdy, easy, and pliable movie for functions requiring consolation, lengthy lasting and non-transfer properties.  The acrylate spine gives sturdy adhesion to the substrates; the grafting polysiloxanes chains provide hydrophobicity, flexibility, silkiness and non-tacky really feel.  The product is quick drying; upon drying, the movie is water and sebum resistant.  The product is silicone and natural suitable. 
 
KF-9021-ID
 
INCI:  Trimethylsiloxysilicate (and) Isododecane
 
Suggested use ranges: 2-30%
 
Emulsions:  2-30%
 
Anhydrous:  2-30%
 
Applications: Color cosmetics: foundations, eye shadows, mascaras, lipsticks, blushers, and many others.
 
Comments: Shin-Etsu Silicones’ KF-9021-ID is a 50% energetic tremendous laborious silicone MQ resin movie former in isododecane.  It is designed to be a sturdy movie former for functions requiring lengthy lasting and anti-transfer properties.  The excessive molecular weight of the resin affords superior sturdiness compared with some current MQ resins. When utilized in mixture with the Amino gum plasticizer X-25-9007B, the resultant movie is versatile, lengthy lasting, lustrous and with good pores and skin really feel.  Typical ratio of MQ/Amino Gum is 1.5/1. 
 

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