17. Makeup Is Back — But Have We Outgrown It?

Today, Boots boasts some 500 magnificence manufacturers, from luxurious choices like NARS and Laura Mercier to trending manufacturers similar to Anastasia Beverly Hills, Kylie Cosmetics and Huda Beauty, with numerous shade ranges, pores and skin varieties and rising traits in thoughts. So why the revival of 17.? In a press launch, head of magnificence at Boots manufacturers, Jenna Whittingham-Ward, mentioned that affordability does not must imply a compromise on high quality, including that the shop is happy to convey a new-look 17. to beauty-loving clients. 17.’s relaunch actually began off promising. The model’s imagery is younger, enjoyable and inclusive, whereas the gathering is absolutely vegan and by no means examined on animals. There are new formulations, too, with a whopping 170+ merchandise, and each merchandise is below £5 — one thing many people will be glad about post-pandemic. Add to that our obsession with all the pieces Y2K and it is no surprise the sweetness business welcomed again 17. with open arms. But is it falling brief?

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