In international partnership with Sephora, The INKEY List plans to proceed its explosive client progress, demystifying the sweetness class via its knowledge-driven solutionsNOTTINGHAM, England, Feb. 18, 2022 /PRNewswire/ — The INKEY List, the #1 trending skincare model* that has reworked the class with intuitive and efficient ingredient-led formulation, introduced as we speak a big minority funding from Aria Growth Partners, a number one consumer-focused non-public fairness agency.
The_INKEY_List_image
Based within the U.Ok. and co-founded in 2018 by Colette Laxton and Mark Curry, The INKEY List has grown practically 600% in simply 3 years to turn out to be a world chief in skincare. While deal phrases weren’t disclosed, The INKEY List plans to use the funding to proceed their fast international progress and to proceed making skincare options extra accessible to shoppers.
“As we enter a seminal section in our model improvement, we felt it was the precise time to usher in one other exterior investor to help our enormous progress plans for 2022,” stated Laxton. “We consider within the energy of robust relationships, and with Aria becoming a member of our board alongside Unilever Ventures, we really feel we now have an ideal firm components for future success and progress.”
“We are thrilled to associate with Mark, Colette and their excellent crew at The INKEY List,” notes Trevor Nelson, Founder & Managing Partner at Aria Growth Partners. “With ingredient-led, extremely efficient merchandise and a deep dedication to empowering shoppers with each data and accessible costs, we consider The INKEY List is the way forward for skincare. We’re excited to assist them proceed their unprecedented progress.”The INKEY List’s portfolio of skincare and scalp care has rapidly reached hero standing, with bestsellers akin to their Salicylic Acid Cleanser and Hyaluronic Acid serum promoting out in seconds when restocked globally. Amassing a group of over 2.1 million, the model has offered practically 20 million merchandise globally to date and has been innovating at a exceptional charge based mostly on their very own real-time client insights.The INKEY List may be discovered at Sephora in over 30 international locations, Boots and CultBeaulty.com within the United Kingdom, and at theinkeylist.com. “We are grateful to our implausible retail companions,” notes Laxton. “We are so fortunate to associate with among the largest retailers and to have grown into one among their top-selling manufacturers in simply three years. Our mission is to help shoppers as they enter the daunting world of skincare by offering them with easy data to navigate via skincare substances and the way to use them, whereas offering real-time, human skincare help via our digital askINKEY crew.”In March 2022, The INKEY List may also evolve their human-led customer support method with the launch of their new ‘we’re INKEY’ positioning marketing campaign, while doubling down on their client training supported by a collective of exterior dermatologists and trichologists.*SPATE (December 2021) ‘Brands to watch’ Report, Spate NYC, pp 6.About The INKEY List: Founded in 2018 within the U.Ok. by Colette Laxton & Mark Curry, The INKEY List’s mission is to lead with data, demystifying the sweetness class via knowledge-driven options at an accessible value level, in addition to to help shoppers all through their private skincare journey. Their single-ingredient led skincare, hair and scalp therapies provide easy to perceive and easy-to-use formulation. To date they’ve had practically 4 million client interactions via their askINKEY service, a 24/7/365 providing that permits the curious and confused to have their pores and skin, hair, or scalp questions answered by human specialists in real-time. The INKEY List is obtainable completely in Sephora/on Sephora.com in over 32 international locations, in addition to Cult Beauty, Boots, and on www.theinkeylist.com. @theinkeylistAbout Aria Growth Partners: Based in New York City, Aria Growth Partners is a number one client progress fairness agency that gives capital and elevated partnership to extraordinary client manufacturers. Aria usually invests between $5 – $25 million for minority stakes in growth-stage client manufacturers. For the final decade, Aria principals have been progress companions to most of the most profitable rising manufacturers throughout magnificence, private care, meals, beverage, family, child and pet merchandise. www.ariagrowth.com.Media Contacts:Bux + Bewl Communications UK: Lauren Mills / [email protected] US: Lara Casse / [email protected] – https://mma.prnewswire.com/media/1749948/The_INKEY_List_image.jpg SOURCE The INKEY List
https://www.prnewswire.co.uk/news-releases/the-inkey-list-announces-significant-investment-to-continue-revolutionizing-skincare-846760597.html
