Science-backed and data-driven, skincare model SkinKraft entered the market with one agenda – to offer customers with a customized skincare routine by attending to know their pores and skin kind, habits and life-style even higher. It didn’t merely need to keep away from manufacturing generic merchandise that had been mass-produced and didn’t consider the distinctive pores and skin id of customers, but in addition needed prospects to know their pores and skin wants and the significance of tailor-made regimes.
It has already registered and brought SkinKraft’s distinctive SkinID questionnaire for an in-depth evaluation of their pores and skin. On an common, 5,000-6,000 folks take the questionnaire daily.
With income of 155 crore, the model has seen an exponential development over the past yr and is seeking to double its income once more this yr. It has been witnessing a month-on-month income development of 12-15%.
It presently has 8,50,000 registered customers with repeat charges as excessive as 40%. With its energies targeted on distribution, SkinKraft is out there on marketplaces and social platforms like Purplle, Flipkart, Trell, Health & Glow and Tata Cliq, in addition to Amazon India, US and the Middle East.
https://www.indiaretailing.com/2022/02/03/d2c-buzz/skinkraft-bringing-customized-skincare-options-on-an-affordable-price-tag/
