By N. Lothungbeni Humtsoe
New Delhi, Feb 19 (IANSlife): India’s wealthy cultural heritage particularly round wellness and spirituality just isn’t hidden from the world. Two of our Vedas have given life to sciences which are actually seeing greater than ever relevance & are being adopted globally. Rigveda gave beginning to Yoga and Atharva Veda to Ayurveda, each of those being represented as a lifestyle than simply processes or merchandise.
Our tradition has all the time believed {that a} balanced life is a key to satisfaction and happiness. Millennials these days have been experiencing a busy imbalanced life-style that finally takes a toll on their bodily and psychological well being. Hence, it’s crucial to prioritize and deal with what’s vital of their lives and restore stability as in any other case, it begins reflecting on one’s exterior options, too, like pores and skin discolouration, hair fall, early ageing, and extra.
Honasa Consumer Pvt. Ltd. (HCPL), the guardian firm of Mamaearth, and The Derma Co., and the fastest-growing House of Brands for private care, launches a brand new skincare model – AYUGA, a model crafted with the right stability of traditional, genuine & sincere ayurvedic recipes and face yoga rituals for contemporary millennial skincare.
Commenting on the model launch, Shilpa Shetty Kundra stated, “I strongly consider within the historic sciences and have integrated a variety of the recipes and rituals in my life and have benefited from it. When I heard about Ayuga and the ideology behind the model, it instantly resonated with me. The considered utilizing traditional Ayurveda recipes and creating fashionable codecs of skincare like serums and gels, with out compromising on the authenticity of the elements is exclusive. I’m positive the shoppers would love the model and its merchandise; therefore I urge them to revive stability of their lives via Ayuga recipes and rituals.”
Honasa Consumer Pvt. Ltd., stated, “We are a company constructed on robust shopper centricity and direct-to-consumer format. We are continually talking to shoppers to get real-time suggestions and knowledge on their necessities and the form of options they need. Hence, we continually analysis millennials’ issues to create manufacturers and merchandise that serve them.”
Ghazal Alagh, Co-founder and Chief Innovation Officer “Ayuga stands for the wedding of rituals of yoga and recipes of Ayurveda to ship true secrets and techniques of pores and skin, hair, and well being to the world. We partnered with Ayurveda and Face Yoga specialists to seek the advice of on the product line and face yoga rituals and reimagined them in fashionable codecs for millennials for max efficacy. Our merchandise are all impressed by Ayurveda formulations which have been current for hundreds of years and have been perfected by our Vaidyas.
“Our software rituals are perfected by Yogi’s robust understanding of the science of yoga and its capability to open and tighten pores and skin pores the place and when required. A mixture of those results in right absorption and affect of the product resulting in a multiplier impact in your physique. Partnering with Shilpa Shetty Kundra for Ayuga prolonged the model’s considered restoring stability in life. We are assured that the partnership with Shilpa will assist propagate our model proposition throughout millennials.”
https://www.daijiworld.com/information/newsDisplay?newsID=928322
