Scarlett Johansson is the most recent movie star to interrupt into the sweetness trade.
The “Black Widow” actress, 37, first introduced that she would launch a skincare line in 2021, and now followers are getting a primary have a look at the products.
Johansson’s new model, The Outset, now has each an internet site and an Instagram account, the latter of which presently includes a sequence of black-and-white pictures — together with one of many display screen star’s well-known profile.
Both promise a launch date of March 1, 2022.
“I’ve been the face of a number of luxurious manufacturers all through my profession, and all of these experiences have been actually fantastic,” Johansson advised Vogue within the journal’s March subject.
“I assume I all the time felt that I used to be type of taking part in a personality in these campaigns, and as I advanced, I wished to create and symbolize a model that was true to me.”
She additionally mentioned in a video with co-founder Kate Foster that she hopes The Outset will likely be a “actually common and accessible model.”
Johansson posted a sequence of pictures to announce the model, together with this close-up of her face.theoutset/Instagram
It’s not instantly clear what merchandise the corporate will provide — though an Instagram shot posted Tuesday exhibits 4 of the lotions and potions to come back. Tag traces like “do extra with much less” and “discover freedom within the uncomplicated” counsel a deal with clear, botanical elements.
It appears followers are excited for the discharge, with the Instagram web page shortly racking up almost 30,000 followers.
Husband Colin Jost is following alongside, naturally commenting a joke on one of many pictures of Johansson.
The mother of two is way from the primary movie star to enterprise into the sweetness biz; not solely have Kylie Jenner, Rihanna, Jennifer Lopez, Jessica Alba, Gwyneth Paltrow and extra seen main success within the house, however John Legend, Lori Harvey and Hailey Baldwin are additionally set to launch their very own skincare traces this 12 months.
Kim Kardashian has mentioned she is rebranding her KKW Beauty line to incorporate skincare as properly.
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