Celebrity couple Rob Kearney and Jess Redden are the face of Poko having signed up as model ambassador in addition to investing within the skincare start-up which has its headquarters in Dundalk.
his is a serious coup for the company which was based in 2019 by Louth entrepreneurs David Hughes and Justine O’Hanlon and has already gained plenty of awards for its CBD infused skincare and magnificence merchandise.
Poko is the brainchild of Dundalk girl Justine and relies on her personal expertise of looking for merchandise that cater for drawback pores and skin.
“I’ve Polycystic Ovary Syndrome (PCOS), a hormonal imbalance, and have at all times struggled with my pores and skin,” she stated.
Justine was working as artistic director for ORH Marketing and by way of that work grew to become conscious of the CBD trade in America and Canada.
“While a variety of analysis has nonetheless to enter the advantages of CBD, one of many issues that we do know is that CBD has anti-inflammatory and anti-bacterial properties which are efficient in treating ache.”
Convinced that this might work rather well for drawback pores and skin like hers, she ran the concept previous her boss, David Hughes from Carlingford.
“We had been taking a look at a couple of various things that we may increase into product improvement and I requested him if he could be fascinated by doing a skincare model that used CBD, that had all pure components, was vegan, and would assist folks with drawback pores and skin.”
David agreed and Poko was born.
“We are working with a very good lab within the UK though we do need to convey manufacturing to Ireland in the course of the long run,.” Justine stated.
‘We launched again in 2019 and then COVID-19 got here which truly gave us a little bit of a run-in in order that we may take a look at our product formulations earlier than launching the entire vary.”
“We use a variety of pure components in our merchandise and they’re all vegan and cruelty free, licensed by the Vegan Society and the Leaping Bunny Certificate,” she stated..
There are totally different formulations to focus on totally different points together with zits, hyperpigmentation, rosacea, eczema, psoriasis, dullness and dehydration, and she says that it’s the CBD which makes the merchandise so efficient, locking in moisture in addition to having anti-inflammatory and anti-bacterial properties.
They are creating new merchandise, together with a SPF 50 day moisturiser with former Ireland and Leinster rugby star Rob Kearney which will likely be launched within the coming months.
“Rob is retired now and has simply completed research at UCD so he was taking a look at issues that he may sink his enamel into,” defined Justine. “David knew him from enjoying soccer a very long time in the past and requested him if he was fascinated by a brand new enterprise.”
“We received speaking to them in regards to the company and they appreciated what we’re doing.”
Having spent time in Australia, Rob may be very a lot conscious of the significance of taking care of his pores and skin when out within the solar.
“Myself and Jess are each actually excited to be partnering with a skincare model like Poko. I discover the stigma round male skincare particularly actually wants to enhance. Poko supplies a unisex product to the market which I really like,” he stated.
Both Rob and Jess have invested within the company, in addition to signing up as model ambassadors.
’Poko is a really thrilling model which has monumental potential,” stated Jess, who has just lately graduated as a pharmacist. “They have a really robust set of values and actually care about how the product is made and what components go into it. That means lots to me and Rob and it’s one thing that buyers have gotten extra and extra involved about.’’
Justine says that the workforce at Poko are very excited to have Jess and Rob on board not simply as ambassadors however as buyers.
“We are actually fortunate to have discovered that connection and to have the ability to work with them.”
https://www.impartial.ie/regionals/louth/enterprise/rob-kearney-and-jess-redden-get-behind-local-skincare-company-poko-41394147.html
