Dynevor has been introduced as weDo/ Professional’s first ever Advocate for Positive ChangeLONDON, Feb. 23, 2022 /PRNewswire/ — Phoebe Dynevor, the British actress finest identified for her position in Netflix’s BRIDGERTON, unites with the eco-ethical brand weDo/ Professional to unfold a new message of positive change, providing new methods to care for hair and the planet. As the brand’s first ever Advocate for Positive Change, Phoebe will work with the brand to name for extra sustainable haircare routines whereas highlighting the significance of performing collectively to cut back our impression on the atmosphere.As Phoebe places it: ‘It’s greater than a brand, it is a mindset; a name to motion; a neighborhood.’ A phrase which dovetails completely with the brand’s personal said ambition.It’s about doingTo deliver to life this motto, weDo/ has partnered with the social enterprise Plastic Bank, committing to take away 8 plastic bottles from coming into the ocean for each product offered. This collaboration has already stopped over 10 million plastic bottles, with that quantity rising on a regular basis.Phoebe Dynevor on her partnership with weDo/:”In the world we live in at this time, there may be stress to look good and do good and we’re all looking for methods we may help the planet merely simply by altering our day by day routines, merchandise or habits” says Phoebe. “I would like to do my bit for the atmosphere, the identical as everybody else and that is what introduced me to weDo/””Using merchandise that are made with natural components is a recreation changer. And what I really like about weDo/ is that they’ve managed to make nice impression go hand in hand with robust product efficiency. That’s a win-win”Watch manifesto video #PhoebeDynevorxweDo/ https://youtu.be/nO_CybbZhVkNatural components, skilled performanceweDo/ Professional has developed a spread of minimalist merchandise which are silicon and sulfate-free, in addition to being permitted by the Vegan Society and Cruelty Free International. Co-developed with scientists in skilled haircare labs and in collaboration with hairdressers, every product has been designed with skilled efficiency in thoughts. The distinctive silicon-free expertise makes their formulation significantly environment friendly in conditioning hair. The merchandise use completely different combos of energy components reminiscent of ethically sourced murumuru & cupuaçu butter, olive oil, upcycled macadamia oil and bamboo water, to nurture and defend the hair whereas leaving it comfortable and healthy-looking.Story continuesPackaging can also be made with the atmosphere in thoughts, with recycled and recyclable plastics, refill options in addition to no plastic options, reminiscent of their No Plastic Shampoo bar.Cecile Jolly, co-founder of weDo/ on Phoebe Dynevor, an inspiring advocate for positive change”The brand has been fortunate to meet like-minded personalities alongside its journey. Experts, scientists, customers and change-makers who all share a typical imaginative and prescient and who’re partnering with the brand in several methods,” mentioned Cecile Jolly, co-founder of weDo/.”Today, this journey is taking a new dimension and we’re thrilled to welcome Phoebe within the household. She’s an genuine advocate for positive change who’s utilizing her affect for good. Her ardour for what we’re making an attempt to do right here has been genuinely inspiring for us. Together with Phoebe, we’ll invite extra individuals to be a part of the journey in the direction of extra accountable magnificence routines and go on the sector to drive change.”For extra info, please go to: www.wedoact.comMore Information about Phoebe DynevorDynevor, identified for her lead position as Daphne BRIDGERTON, in Shondaland’s wildly profitable collection, Bridgerton, will subsequent characteristic in TEN PERCENT for Amazon Prime Video. She most not too long ago wrapped on the thriller; FAIR PLAY, reverse Alden Ehrenreich for the massive display. More not too long ago introduced, Dynevor will tackle a task in BANK OF DAVE reverse Joel Fry and Rory Kinnear. She will even star and govt produce and star in Cha Cha Real Smooth director Cooper Raiff’s restricted collection EXCITING TIMES, additionally for Amazon Studios, in addition to taking up the main position in upcoming thriller I HEART MURDER for Sony. Dynevor most not too long ago starred within the main position of Clarice Cliff in Sky Cinema’s THE COLOUR ROOM. She is an envoy for Action Aid UK, for whom she campaigns to increase consciousness for their work to assist ladies and women dwelling in poverty.Phoebe’s weDo/ Must-HavesMoisture & Shine No Plastic ShampooThis strong shampoo leaves hair comfortable, vibrant and moisturized. The formulation contains natural argan oil, crimson mineral clay, 99.8% biodegradable ingredients1, and was named Best Natural Formula Shampoo on the Marie Clair UK Hair Awards 2021. Its sulfate-free cleaning formulation has a pores and skin appropriate pH and is especially delicate to the scalp and hair.Moisture & Shine ConditionerFormulated with naturally activated rooibos extract, this conditioner immediately detangles hair with silicone-free expertise, permitting natural origin conditioning brokers to effectively deposit on hair and smoothen the fiber. The result’s clean, shiny hair that is shielded from injury.Moisturising Day CreamMade with ethically sourced murumuru butter, this dual-usage formulation works on hair and palms, leaving hair silky and glossy and absorbing quickly into the pores and skin for up to 2 hours of hydration.More details about Plastic BankPlastic Bank empowers the regenerative society. The social enterprise helps the world cease ocean plastic whereas enhancing the lives of collector communities. Plastic Bank builds moral recycling ecosystems in coastal communities and reprocesses the supplies for reintroduction into the worldwide manufacturing provide chain. Collectors obtain bonuses for the supplies they acquire, which helps them present fundamental household requirements reminiscent of groceries, cooking gas, faculty tuition, and medical health insurance. Plastic Bank’s Alchemy™ blockchain platform secures the complete transaction and supplies real-time knowledge visualization – permitting for transparency, traceability, and fast scalability. The collected materials is reborn as Social Plastic®, which could be simply reintegrated into merchandise and packaging as a part of a closed-loop provide chain. Plastic Bank presently operates in Brazil, Indonesia, the Philippines, and Egypt. Learn extra at plasticbank.com.More details about Wella CompanyWella Company is without doubt one of the world’s main magnificence corporations, comprised of a household of iconic manufacturers reminiscent of Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 workers globally and a presence in over 100 nations, Wella Company and its manufacturers allow shoppers to look, really feel, and be their true selves. As innovators within the hair and nail business, Wella Company empowers its individuals to delight shoppers, encourage magnificence professionals, have interaction communities, and ship sustainable development to its stakeholders.Video – https://mma.prnewswire.com/media/1750946/MANIFESTO.mp4 Photo – https://mma.prnewswire.com/media/1750919/weDo_1.jpg Photo – https://mma.prnewswire.com/media/1750920/weDo_2.jpg Photo – https://mma.prnewswire.com/media/1750921/weDo_3.jpg Photo – https://mma.prnewswire.com/media/1750922/weDo_4.jpgweDo Phoebe DynevorweDo Phoebe Dynevor No Plastic ShampooweDo Phoebe Dynevor Day CreamweDo Phoebe DynevorCisionView unique content material to obtain multimedia:https://www.prnewswire.com/news-releases/phoebe-dynevor-teams-up-with-new-natural-haircare-brand-wedo-to-act-for-positive-change-301486802.htmlSOURCE weDo/ Professional
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