Black History Month is in full swing! To have a good time, we wished to highlight Afro-Latinas entrepreneurs breaking glass ceilings and paving the manner for his or her neighborhood, like CEO and Founder Lulu Cordero, which lately grew to become the first female-owned Afro-Dominican haircare brand to be sold at Target. Two years in the past, Cordero launched her firm, Bomba Curls, after working for over ten years to grow to be the dream a actuality. Like many Afro-Latinas, Lulu additionally grew up with the time period “pelo malo,” a derogatory expression to incorrectly describe curly hair and mostly used amongst societies which were brainwashed into believing that European options or straight, silky hair are the epitome of magnificence.©Bomba CurlsCEO and Founder of Bomba Curls, Lulu CorderoAfter being instructed the curls that naturally grew on her head had been ugly; subsequently, she wanted to chemically ‘chill out’ her afro hair, Cordero used Bomba Curls as her voice to assist others with related experiences. With a change of “chip,” the entrepreneur information them to embrace their curls and love themselves. Entrepreneurs perceive the sacrifices when constructing a brand — and oh! Lord! Lulu is aware of all of it. She sold her automotive, good purses, and clothes to deliver the brand to life, and as we speak, her efforts haven’t gone unnoticed! Lulu Cordero’s Bomba Curls earned her a coveted retail spot at 348 Target shops.The all-natural, vegan, and cruelty-free haircare brand can also be obtainable at Target.com. The launch consists of all three of the brand’s signature merchandise, together with the Forbidden Oil, Forbidden Mask, and Bomba Beauty Bites. ©Bomba CurlsThe all-natural, vegan, and cruelty-free haircare brand can also be obtainable at Target.com.The award-winning merchandise had been created utilizing distinctive components of Dominican-inspired formulations blended with generational hair care secrets and techniques and natural substances to naturally nourish the scalp, promote wholesome hair development, and obtain luscious curls with important pop!The title, Bomba (noun), means “a way of thinking or perspective that enables one to emanate confidence, fierceness and execute a simple slay.” At the identical time, Curls wants no rationalization however nonetheless might be described as one in every of the most stunning hair textures ever, with an impactful persona.Who can use Bomba Curls?Anyone can profit from the merchandise; nevertheless, it has been made to cater to curly-haired beauties, with sort 3 and sort 4 curls —the most typical curl varieties all through the Afro-Latino and African-American communities. Another aim of the CEO and Founder is to deliver illustration to mainstream media on the fantastic thing about pure hair. The brand’s core message of celebrating the fantastic thing about curls, kinks, and melanin whereas pushing to broaden the spectrum of magnificence has resonated with curly clients throughout the nation. ©Bomba Curls “I grew up in a world the place the wild curls that naturally grew from my head had a stigma hooked up to them.”, says Cordero. “When I went pure, I heard every kind of unfavorable feedback from folks, together with my family and friends. I even had cousins exclude me from a vacation celebration out of worry I might embarrass them by displaying up with ‘huge, pure hair.’” “Bomba Curls is my love letter to ladies and ladies in all places who’ve ever been made to really feel that their pure coils and kinks are someway something lower than stunning.”
https://www.hola.com/us/health-and-beauty/20220202309146/first-afro-dominican-haircare-brand-sold-at-target/
