Mamaearth acquires haircare brand BBLUNT for Rs 135 cr from Godrej stable

Honasa Consumer, the father or mother firm of D2C unicorn Mamaearth, has acquired BBLUNT, a premium hair care, hair coloration and styling merchandise brand from Godrej Consumer Products Limited (GCPL). The deal is price Rs 134 crore, in accordance with folks near the developments.

While Honasa’s 30 per cent stake in BBLUNT is for Rs 84.5 crore, its whole buy together with totally different product strains and BBLUNT salons is for an total deal worth of Rs 134 crore.

BBLUNT salons, operated by Bhabani Blunt Hair Dressing, was based by Adhuna and Ashoke Bhabani over twenty years again. Its energy lies in its intensive expertise of styling Bollywood celebrities and transferring the salon expertise into client merchandise.

The brand’s product portfolio at the moment consists of hair colours, shampoos, dry shampoos, conditioners, styling merchandise, serums and short-term hair colors. The product insights have come from stylists and client interactions, and examined within the salon on actual shoppers – to construct a product line crafted particularly for Indian hair, climate, and water circumstances.

This has been the first distinguishing issue for the brand and has been pivotal in crafting an extremely distinctive, rigorously thought of, fantastically designed product line. BBLUNT enjoys an enormous fairness with millennials right now and has many prestigious Bollywood characteristic movies to its credit score like Dil Chahta Hai, which broke the standard mould of hairstyling within the trade.

Estimated at Rs 6,000 crore, the hair coloration and hairstyling class are anticipated to proceed fast-paced progress in India, stated the corporate.

As a part of the acquisition, BBLUNT hair care and styling merchandise enterprise will likely be utterly owned and managed by Honasa Consumer Pvt. Ltd. However, BBLUNT salon enterprise will proceed to function as an impartial entity, with the founding crew of Adhuna Bhabani, Osh Bhabani and Avan Contractor as Creative Directors and Spoorthy Shetty as CEO.

Varun Alagh, co-founder and CEO of Honasa Consumer, stated, ”BBLUNT, as a brand, has been forward of its time with its modern product portfolio and its digital presence. We will make the most of our experience and proficiency in digital advertising and marketing to speed up the expansion and scale of BBLUNT. Since the manufacturers synergize on elementary rules and robust millennial join, we’re assured that BBLUNT will likely be an excellent addition to the Honasa Consumer portfolio.”

Adhuna Bhabani, Founder and Director of BBLUNT stated, “Honasa is a robust participant within the Direct to client/e-commerce area and so they see nice potential within the brand and the salon heritage that we have now. We, the crew, are very excited to see what the longer term holds on this thrilling new chapter for the brand.”

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