Revolutionary US-based haircare model K18 has marked its India entry this month, following an outstanding launch throughout salons in the US and Europe.
Bringing Biomimetic Hairscience to haircare with breakthrough expertise, the extremely researched formulation are confirmed to revive the injury in simply 4-minutes by rebuilding keratin in the hair for fast outcomes. K18 ventures into the Indian subcontinent in partnership with Mk Exim India Limited.
Founded by tech trade veteran Suveen Sahib and wonder veteran Britta Cox, K18 provides a uniquely scientific strategy to hair care, which is able to result in an extra class and develop into the disruptor in the Indian market. The K18Peptide™ clinically confirmed to reverse hair injury in 4-minutes was developed by making use of computational fashions with sequence analogy used in biotech to the molecular construction of human hair.
The peptide, a novel amino acid sequence, works on a molecular stage to revive hair again to love – new energy and elasticity. By reaching the innermost layers of hair and reconnecting damaged keratin chains because of bleaching, chemical providers, and warmth injury the peptide supplies lasting renewal as an alternative of quickly patching injury like extra conventional beauty chemistry merchandise in the marketplace.
Suveen Sahib, Founder of K18 mentioned, ”We are actually excited to deliver K18 to the Indian market. The model is worked up to succeed in a brand new viewers via this growth in India, educating shoppers about why the science behind hair not solely has a spot in their self-care routine however is ushering in the following period of hair well being. We consider hair is all the things. Our biotech therapy permits for a brand new freedom of expression that comes with having wholesome hair—and we consider all hair varieties and all individuals ought to have the ability to entry that true renewal. If you like hair, you’re our particular person, finish of the story.”
From the model’s official launch in 2020, K18 has been championed by famend members of the skilled haircare neighborhood and has since garnered a cult following via a roster of A-list superstar followers and haircare advocates. The model touts many stylist ambassadors together with Yusef Williams, Priscilla Valles, Linh Phan, Aura Friedman, and Eric Vaughn. Beginning in the salon as a pro-first model, the K18 in-salon service is used and offered in 20,000 salons in over 100 nations. K18 is launching in India with an in-salon hair care therapy and in addition an at-home product that features – knowledgeable leave-in hair mist, masks therapy, and a leave-in molecular restore hair masks.
Manish Dialani, Managing Director at Mk Exim India Limited mentioned, “We have examined K18 extensively in all the highest salons throughout India and the response has been phenomenal. K18 is a disruptive, results-driven model that’s targeted on fixing hair injury for purchasers of all hair varieties and textures, and we’re so excited to introduce them to our hair neighborhood in India. It is time for a significant shift in the hair surroundings and we’re able to witness that with K18.”
Confirming the model’s effectiveness, Hair Artist at Jean Claude Olivier- Elton Steve mentioned that he had used the product and examined it on each hair sort, with all chemical therapies and the outcomes have been astounding! Maleeha Jafferbhoy, Style Director of Jean-Claude Biguine Salon and Spa India added that K18 is knowledgeable distinctive designed restore system for all sorts of hair to dwell with out boundaries.
The in-salon therapy may be availed at Jean-Claude Biguine Salon and Spas in Mumbai and Bangalore and Looks Salon in north India. The at-home merchandise will probably be launched on the K18 India web site from February 18, 2022 onwards.