Celebrity make-up artist Mally Roncal might be relaunching her make-up line, Mally Beauty, on February twenty second with a brand new technology imaginative and prescient and make-up package to go together with it.
Mally is relaunching the model with a marketing campaign that evokes girls so as to add glamour to the on a regular basis and brings to life the core essence of Mally Beauty – that make-up is highly effective, a confidence booster, mood-lifter and a enjoyable type of self-care, mentioned the Guther-Renker firm. Rather than defaulting to the tendencies of “no make-up make-up” and minimalism, Mally is about embracing glamour within the on a regular basis. It’s not no-makeup make-up, it’s Maxed Up Makeup, mentioned the model.
Mally Beauty is huge on buying channels similar to QVC.
To have a good time the marketing campaign launch and her signature appears to be like, the corporate might be launching the Maxed Up make-up package: a limited-edition package of best-selling merchandise that give customers the artistic freedom to create any look they need. The first 10 customers to buy the package will win a customized digital masterclass with Mally, former make-up artist of many A-list celebrities similar to Beyonce, Alicia Keys and J.Lo.
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