Freemans expands beauty offering, relaunches ‘Beauty Call’

Online division retailer Freemans has introduced the enlargement of its beauty class, with 800 new SKUs from well-known beauty manufacturers to be launched to the location simply in time for spring/summer season 2022.
Olay, Charles Worthington, Nude by Nature, Sanctuary Spa and St. Tropez are among the many sought-after manufacturers to turn into out there, alongside different area of interest manufacturers and start-ups.
Next to the product vary enlargement, Freemans has additionally relaunched its ‘Beauty Call’ initiative, providing manufacturers the chance to promote by the e-commerce platform. Applications will be despatched on to the Freeman beauty workforce, who will contact these enquiring about getting concerned.
The report follows the retailer’s announcement final yr that it was to launch a complete beauty supply to enrich its different classes, because it edges in the direction of the mission to turn into a “the digital division retailer of alternative”.
Currently, Freemans has stated its ongoing beauty development technique revolves round cosmetics, skincare, fragrances and haircare that formally debuted in autumn/winter 2021. At the time of launch, premium and rising manufacturers included the likes of Moschino, SVR, Pur Cosmetics, Revlon and James Read.

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