Dabur International forays into the premium hair care segment

Renowned for placing Ayurveda on the world map, Dabur International; the main private care and wellness organisation, has forayed into the premium hair care segment with ‘Vatika Ayurveda’. The model’s new vary that’s already properly obtained in the US is now set to seize the Middle East with its breakthrough, distinctive and holistic vary of formulation. With Vatika Ayurveda’s launch at the India Pavilion, Expo 2020, Dabur International turns into the main haircare model to unveil a brand new segment on a world platform that’s in sync with its dedication to take historical haircare knowledge and the goodness of Ayurveda throughout the world.
Offering a singular ‘Yoga for Hair’ expertise, the new ‘Vatika Ayurveda’ vary embodies the true spirit of nature with the choicest of components and ayurvedic haircare rituals to moisturise, strengthen and volumise. By figuring out your distinctive physique structure resulting in particular hair issues, the new vary has optimised Ayurveda’s scientific method to deal with them with tailormade options. Enriched with uncommon Ayurvedic herbs like Triphala, Brahmi, Shikakai, ‘Vatika Ayurveda’ is Dabur’s signature innovation with a clear formulation that is freed from synthetic colours, sulfate-free, cruelty-free, paraben-free, and silicon-free; for a accountable haircare regime.

Deeply rooted in the historical Ayurvedic knowledge that classifies the human physique as a singular mixture of nature’s 5 components – ether, air, water, fireplace and earth; Vatika Ayurveda gives customised hair care options for particular hair care issues. The three hair care collections underneath Vatika Ayurveda supply a gamut of hair care options that embrace a shampoo, conditioner, hair oil, and hair masks: –

The Moisturising Collection for dry, brittle hair (For Vata hair sort): An imbalance in the air and ether components causes dry hair that are attribute of Vata personalities. Vatika Ayurveda’s Ultra-nourishing formulation enriched with a mix of nutrient-dense, extremely rejuvenating Ayurvedic herbs and Coconut oil to situation brittle and broken strands. Mulethi (Licorice Root), Brahmi (Baccopa Monnieri) and Gotu kola (Centella) intensely nourish and moisturise from root to ends whereas enhancing shine and assist management frizz.

The Strengthening Collection for weak, thinning hair (For Pitta hair sort): An imbalance in fireplace and water components causes weak hair attribute of Pitta personalities. Vatika Ayurveda’s Gentle formulation enriched with a mix of potent Ayurvedic herbs and plant extracts to strengthen weak, nice thinning hair whereas energising the scalp to advertise wholesome hair progress. Nourishing Kumari (Aloe vera) combines with the king of herbs Bhringraj (False Daisy), a, key Ayurvedic herb for the hair, and Triphala (Myrobalan) to nourish, strengthen and stimulate hair progress.

The Volumising Collection for Distressed Scalp & weighed down hair (For Kapha hair sort): An imbalance in earth and water components causes oil build-up making hair fall flat. Vatika Ayurveda’s rebalancing & volumising formulation with a mix of medicinal Ayurvedic crops identified for his or her potential to revitalise the hair and promote scalp well being. Highly rejuvenating Amla (Indian Gooseberry), cleaning Shikakai (Soap berry), and rejuvenating Triphala (Myrobalan) mix to detoxify and take away impurities from strands and scalp whereas giving it a bounce and quantity.

Commenting on Dabur International’s foray into the premium and personalised hair care segment, Mr. Krishan Kumar Chutani, CEO Dabur International stated; “Dabur has all the time stayed true to its DNA by providing revolutionary formulations which have been tried and examined for hundreds of years. Ayurveda is a lifestyle that understands that each particular person is exclusive and any hair, pores and skin or well being drawback is simply an imbalance of the pure components inside. Vatika Ayurveda is the solely model that identifies your prakriti to know the imbalance of Vata, Pitta or Kapha and supply customised options with a mix of uncommon Ayurvedic herbs to fit your distinctive wellness wants. Yoga balances the physique and thoughts, Vatika Ayurveda balances your hair supplying you with wholesome and delightful hair.”

An amalgamation of know-how and conventional information, the Vatika Ayurveda web site is provided with AI chatbot to grasp shopper hair issues and supply customied options. Consumers may also discover hair guides to grasp their hair sort and embark on a renewed hair care journey with Vatika Ayurveda by their aspect.

https://gulfnews.com/enterprise/corporate-news/dabur-international-forays-into-the-premium-hair-care-segment-1.1642676281000

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