Lulu Cordero, CEO and Founder of Bomba Curls
When I went pure I heard all types of destructive feedback from folks, together with my family and friends. I even had cousins exclude me from a vacation celebration out of worry I’d embarrass them by exhibiting up with “huge, pure hair”.
LOS ANGELES (PRWEB)
January 31, 2022
Today, all-natural, vegan, and cruelty free hair care model, Bomba Curls, launched in 348 Target shops nationwide (in addition to Target.com), making it the primary female-owned Dominican hair care model to hit Target cabinets. The launch contains all three of the model’s signature merchandise together with the Forbidden Oil ($22), Forbidden Mask ($28) and Bomba Beauty Bites ($20). The award-winning merchandise have been created by utilizing distinctive components of Dominican impressed formulations blended with generational hair care secrets and techniques and natural components to naturally nourish the scalp, promote wholesome hair progress and obtain luscious curls with main POP!
Bomba (noun): a frame of mind or perspective that enables one to emanate confidence, fierceness and execute a simple slay
Since launching 2 years in the past, Bomba Curls has made a reputation for themselves amongst curly haired beauties, catering to sort 3 and kind 4 curls that are the most typical curl sorts all through the Afro-Latino and African-American communities. CEO + Founder Lulu Cordero constructed the model on the concept of sharing merchandise created with pure components impressed by her Afro-Dominican heritage whereas bringing illustration to mainstream media on the fantastic thing about pure hair. The model’s core message of celebrating the fantastic thing about curls, kinks and melanin whereas pushing to broaden the spectrum of magnificence has resonated with curly clients throughout the nation.
“I grew up in a world the place the wild curls that naturally grew from my head had a stigma hooked up to them,” says CEO and Founder Lulu Cordero. “When I went pure I heard all types of destructive feedback from folks, together with my family and friends. I even had cousins exclude me from a vacation celebration out of worry I’d embarrass them by exhibiting up with ‘huge, pure hair’. Bomba Curls is my love letter to ladies and women in every single place who’ve ever been made to really feel that their pure coils and kinks are in some way something lower than lovely.”
The magnificence entrepreneur started her journey to creating Bomba Curls after affected by traction alopecia and making a dedication to a more healthy way of life, which included not stress-free her hair. “Once I began to eat clear I noticed I wished an all-around cleaner way of life, so I started trying on the magnificence merchandise I used to be utilizing. I used to be horrified to uncover that so lots of my private care merchandise, particularly hair care merchandise, have been jam-packed with extraordinarily poisonous chemical substances,” says Lulu. For ladies of coloration, so lots of the hair care merchandise out there encompass hazardous chemical substances that may not solely trigger chemical burns but in addition “disrupt” the endocrine system, which helps regulate hormones. Lulu went to work and used her data as an undergrad in biology blended with generations of Dominican magnificence secrets and techniques to create hair elixirs that made her curls and edges flourish. Through Bomba Curls, she’s persevering with to unfold the message that self-love is the very best love.
Bomba Curls started promoting in retail shops in 2020 and had a profitable launch in Nordstrom and Thirteen Lune (JCPenney), ending 2021 in over 30 retail areas. Launching in Target kicks off a serious retail enlargement for the model in 2022, who expects to shut out the 12 months in a mixed 650 retail shops.
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