Blackpink’s Lisa Literally Shines in Celine Perfume Campaign

Photo: © COURTESY OF HEDI SLIMANE

Okay-pop megastar Lisa (a.ok.a. rapper Lalisa Manoban) of supergroup Blackpink actually shines in a brand new video for Celine Haute Parfumerie.

The marketing campaign, directed and shot by Celine designer Hedi Slimane, takes us on a soothing tour set in the South of France the place all the pieces is both comfortable or shiny. On the comfortable aspect we now have Lisa’s signature bouncy bob and bangs, a white shag rug for petting, and a ruffled Celine costume that gracefully slides up and down a grand staircase. On Team Shiny, we now have a gleaming Rolls Royce hood decoration, a large chandelier, Lisa in a crystal-covered Celine robe, and a equally light-reflecting bottle of the model’s Parade fragrance, a musky, powdery concoction that’s spiked with the scent of sunshine (courtesy of neroli and bergamot).

This complete visible feast is ready to the dulcet tones of the Velvet Underground’s “Pale Blue Eyes,” which makes the entire marketing campaign simply as simple on the ears as it’s on the eyes.

Blinks would by no means ask such a factor, however we’ll chunk. Aside from being an aesthetically and sonically pleasing deal with to your mind on a Monday, this marketing campaign marks a couple of firsts. It’s the first-ever video marketing campaign for Celine Haute Parfumerie, starring the style home’s first international ambassador (Lisa was chosen by Slimane again in September 2020), who additionally occurs to be the fragrance line’s first ambassador as properly.

We received a static sneak peak of the perfume marketing campaign again in December through a black-and-white picture of Lisa’s blunt minimize artfully draped alongside a staircase. That similar month, the Okay-pop star additionally made her Celine runway debut, modeling an off-duty-model outfit consisting of a hoodie, Celine varsity jacket, denims, and sun shades. Now, we get to see her utterly glammed up, the on-duty-movie-star method, full with romantic slo-mo hair flips, lovely floor-length robes, and one other pair of superb sun shades. What’s to not love? Happy Valentine’s Day.

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https://www.thecut.com/2022/02/blackpink-lisa-celine-haute-parfumerie-campaign.html

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About the Author: Jessica