Arata onboards Taapsee Pannu to launch its new haircare range

Mumbai: Homegrown private care and haircare model Arata has onboarded Bollywood actor Taapsee Pannu to promote its superior curl hair styling gel.
Known for her daring, fierce, and fearless on-screen picture, Taapsee embodies Arata’s curl care philosophy, flipping the narrative that censors curlies, the thought course of that mandates curly hair to be ‘in place,’ said the model.
“Conventional magnificence requirements will not be solely restrictive, however in addition they fail to elevate variety. The very concept that magnificence is outlined by a set of adjectives – straight hair, tall, slender, honest, and many others. is dangerous and excludes most of us who don’t match the norm,” mentioned Taapsee. “For me, having this curly hair illustration – whether or not on-screen or with the manufacturers I select to work with, is extremely necessary. I help Arata’s clear, toxin-free method to private care.”
“We love how genuine Taapsee is and the way she embraces her curls of their true type. We’re delighted to have her on board as Arata’s CurlFriend – somebody who advocates for our model and our new assortment’s ethos, in essentially the most befitting method,” mentioned Arata founders Dhruv Madhok and Dhruv Bhasin.

https://www.indiantelevision.com/mam/advertising and marketing/manufacturers/arata-onboards-taapsee-pannu-to-launch-its-new-haircare-range-220211

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