The best-selling haircare model is targeted on rising consciousness surrounding its model values, sustainable practices, and specialised merchandise for all hair varieties.New York, NY –News Direct– AssemblyWorld omnichannel company, Assembly, has been chosen by status haircare model, amika, to lead its built-in media program, with an emphasis on driving sustained consciousness and constructing model fairness.amika has emerged as a go-to haircare model by way of its ‘all hair is welcome’ positioning, which represents 10 distinctive collections of haircare for each hair sort, texture, and magnificence. amika has known as on international data-driven company, Assembly, as its accomplice in increasing its neighborhood of model lovers by way of its distinct, disruptive, and impactful messaging related to goal and inclusivity.“amika is a model that has authentically lived its core values of kindness and inclusivity whereas doing good for the planet far earlier than it was ‘cool’ and even an expectation from shoppers,” stated Kim Davis, Vice President at Assembly. “This is one of these greatest of each world partnerships the place we get to convey the newest in media innovation to a model that’s as dedicated as we’re to nurturing folks and the planet. We’re wanting ahead to growing an out-of-the-box channel technique that maximizes model consciousness for amika.”amika was constructed with goal at its coronary heart by creatives, stylists, and product lovers alike, and encourages a various and inventive tradition that’s fueled by radical pondering. In inserting folks and the planet at its core, the model has maintained its mission of bringing progress to the sweetness business.“The title ‘amika’ means pal—to hair, hairstylists, the planet, our communities, and one another—and it’s really embedded into every thing we do. We need our prospects to know us for not solely our high-quality merchandise, however our dedication to making a optimistic affect on folks and the planet,” stated Chelsea Riggs, amika’s Brand President. “We have been impressed by Assembly’s built-in method throughout the funnel to assist accomplish our targets and we have been instantly aligned in our imaginative and prescient.”Story continuesThis 12 months marks a strategic shift in digital media funding for amika, with an elevated concentrate on driving consciousness and new buyer acquisition. Assembly will accomplice with amika to develop a full-funnel multi-channel technique to obtain these targets. The staff’s focus for the 12 months consists of strengthening paid social funding, a renewed concentrate on paid media influencer integrations, and continued momentum in search and show. Assembly and amika may also work collectively to introduce new high-impact channels to amika’s combine, together with CTV, TikTok and localized OOH.“We’re versatile and agile, which provides us a chance to take a look at and be taught in new channels and platforms the place we all know our prospects are spending their time. We have some massive model and product moments arising this 12 months, and we’re additionally excited to see how measurement helps assist all of the work we’re doing in rising the concentrate on model consciousness and consideration,” stated Kelley Martin, amika’s Senior Vice President of Marketing.About Assembly:Assembly is made of the components of the fashionable company, bringing collectively knowledge, expertise, and know-how to ship a related set of options for media + extra to the most effective manufacturers on the planet. We’re dwelling to greater than 1,500 of the business’s prime expertise, who convey unmatched international omnichannel media experience + knowledge, know-how, and enterprise consulting capabilities that assist manufacturers discover the change that fuels progress. Assembly is a proud member of Stagwell, the challenger community constructed to remodel advertising. Visit www.assemblyglobal.com for extra info.About amika:A pal to hair, hairstylists, to her, him, them and also you. The title amika means pal within the language Esperanto & represents our perception within the energy of neighborhood and the sweetness of variety. Straight out of Brooklyn, the place creativity and hustle are a means of life, we’re a collective of creatives, hairstylists, chemists, and product lovers. We solely make merchandise that make us proud. 10 collections for each hair sort, texture and magnificence. Visit www.loveamika.com for extra info, and observe @amika on Instagram.Contact ParticularsAssemblySara Pollack, VP of Marketing+1 [email protected] Websitehttps://www.assemblyglobal.com/View supply model on newsdirect.com: https://newsdirect.com/information/amika-taps-assembly-to-lead-integrated-media-program-aimed-at-growing-its-passionate-communities-of-haircare-enthusiasts-317792823
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