The French pure cosmetics firm Universal Beauty Group, recognized for its Végétalement Provence model, broadcasts a EUR 6 million capital increase from a gaggle of buyers led by Connect Pro, an funding fund based mostly in Marseille, alongside the personal fairness funds BNP Paribas Développement and Etoile Capital.
Following the transaction, the founders, Vincent Faraco and Jean-Marc Delabre, will stay reference shareholders and can proceed to lead the group.
The buyers’ entry into the corporate’s capital will enable the enterprise to speed up its growth within the quickly increasing pure magnificence sector, a market anticipated to present annual growth of 6-9% over the interval 2021-2027.
This transaction follows the primary funding within the firm’s capital in 2017 made by the private-equity fund (*6*), whose assist has made it doable to double the variety of product references and open three own-brand idea salons alongside about twenty unbiased idea salons underneath the Végétalement Provence model.
Natural hair merchandise
Today the model gives a variety of over 275 totally different magnificence product references together with 140 in hair and skincare for most people, protecting all wants. For skilled hairderessers, Végétalement Provence gives a variety of greater than 130 colouring references, with a suggestion by oxidation and an natural provide based mostly on plant powder.
In 2008, Universal Beauty Group began as a distributor of haircare manufacturers earlier than launching its personal model Végétalement Provence in 2011 to provide hairdressing professionals a technical product that was kinder to the setting and clients’ well being. “In the area of some years, Végétalement Provence has turn out to be a premium magnificence model acknowledged as a lot by professionals as by a common public looking for wellness,” mentioned the corporate in a press release.
With 170,000 merchandise offered in 2020, Universal Beauty Group forecasts gross sales of EUR 4 million in 2021, with an EBITDA margin of round 20%. The model is distributed through greater than 500 factors of sale and thru its personal e-shop: 70% of gross sales are made in mainland France, 15% within the French island of Reunion, and 15% internationally.
Currently centered on its home market, the brand new spherical of financing will enable the corporate to consolidate its worldwide enlargement. A major funding might be devoted to the digital growth of the model and to assist e-commerce.
The firm additionally plans to open an idea retailer in Paris in Spring 2022.
https://www.premiumbeautynews.com/en/vegetalement-provence-raises-eur-6,19571
