One of the numerous casualties of the Covid-19 pandemic was Clicks’ annual natural hair occasion, Clicks Curls and in 2020, many a natural-haired South African girl wept about the truth that they wouldn’t get to come back nose to nose with the manufacturers the retailer needed to provide the nation’s natural haired neighborhood.Cue Clicks Curlversations – the retailer’s reply to Clicks Curls in a world with Covid-19 security protocols.
Hosted in particular person at The Venue Melrose Arch and on-line, the occasion showcased the latest additions to their natural hair product providing, whereas providing distributors an opportunity to introduce themselves to audiences.The occasion additionally featured haircare masterclasses hosted by a spread of personalities together with Boity Thulo and Sinovuyo Mondliwa, alongside quite a few haircare professionals.
After experiencing Clicks Curlversations for ourselves, listed below are just a few of the natural haircare trends The Citizen picked up on.
Less sulphate and sodium
The largest focus of the natural haircare business is merchandise, particularly, their substances and as the business gravitates in direction of sure substances, it tends to deviate from others.
According to numerous haircare web sites and assets, sodium chloride (generally recognized as desk salt) has been used as an affordable thickener in shampoos and conditioners containing sodium lauryl sulphate.
“Sodium chloride can also be the reason for dry and itchy scalp along with hair loss,” mentioned hair professional and restoration specialist, Dr Robert Dorin, medical director of True and Dorin Medical Group in an entry on Style Caster.
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Sulphate (generally spelt “sulfate” on packaging) is the ingredient that causes your shampoo to foam up whenever you add water to it and rub it by way of your hair.
This has been discovered to strip the hair of the great oils that it naturally produces by itself so some producers have additionally deviated away from together with it of their product formulations.
Edible merchandise
Now earlier than you go and attempt to use your conditioner as a dip, it ought to be famous that these are nonetheless hair merchandise and are due to this fact not essentially consumable. However, lots of the merchandise on sale at Clicks comprise such natural substances that you’d be capable to style a few of the merchandise.
This is of explicit curiosity to individuals who want their haircare merchandise as natural as potential with out essentially having to make them themselves.
This contains merchandise like these within the Alodia vary which is a black-owned household model made within the USA. Alodia was based by Dr Isfahan Chambers-Harris, a mother of three with a background in biomedical sciences.
Another model that has embraced extra natural substances is Sof’n Free, which not solely debuted a brand new product vary however new packaging as nicely for a spread of merchandise containing substances like avocado, honey and hashish.
All issues mint and cucumber
The final development we observed comes from how well-liked mint and cucumber appear to be lately.
Just a few years in the past, avocado and olive oil had been all the craze however they appear set to get replaced by cucumber and mint.Brands like Aunt Jackies (one other US-based model) have new ranges containing these and different refreshing natural substances.
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