The celebrity beauty brands of 2021

Launching a beauty model has change into one thing of a ceremony of passage for celebrities, and 2021 has definitely been a increase time.
Celebrity beauty brands aren’t a brand new factor – simply assume of what number of popstars had fragrances within the Noughties – but it surely’s arguably Rihanna and her wildly profitable Fenty Beauty, launched in 2017, who helped pave the way in which for this explosion in celeb-fronted hair, pores and skin and make-up strains.
The pattern exhibits little signal of slowing down, with Hailey Bieber’s product line due for launch in 2022.
If you struggled to maintain up with the sheer quantity of new strains launched this 12 months, these are the largest beauty releases…
Jennifer Lopez

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Known for her signature glow, it was solely a matter of time earlier than Jennifer Lopez launched her personal skincare line. JLo Beauty (jlobeauty.com) debuted in January 2021, letting punters in on the key to Lopez’s bronzed, youthful pores and skin.
Inspired by her mom’s skincare routine, the 52-year-old has made olive oil central to her merchandise. She says: “Olive oil isn’t all the time nice for the pores and skin. So how can we take what’s moisturising and rejuvenating about it, and mix that with different components?” – leading to JLo Beauty Olive Complex.
Harry Styles

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It’s not simply feminine celebrities moving into the beauty enterprise. Following within the footsteps of Machine Gun Kelly (who has a unisex nail polish model), Harry Styles launched Pleasing (pleasing.com) in November.
Pleasing presents varied shades of pearlescent nail polish, together with two sorts of skincare merchandise. It’s just the start for the singer’s model, which can seemingly broaden with extra merchandise in 2022.
Ariana Grande

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Everything about Ariana Grande’s r.e.m. beauty (rembeauty.com) is ethereal and otherworldly – from the shimmering eyeshadow palettes to the actual fact the singer is considerably inexplicably carrying an astronaut’s helmet on the web site.
r.e.m. beauty works like a streetwear model – new merchandise are launched in a sequence of ‘drops’, in an effort to extend pleasure and exclusivity.
Jennifer Aniston

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Jennifer Aniston is one other celebrity who raised completely no eyebrows when she introduced her personal haircare line: LolaVie (lolavie.com). After all, she has an entire fashion named after her Friends character, and is thought for her flawless locks.
At the second, LolaVie is made up of simply two merchandise – a detangling spray and a leave-in conditioner.
Priyanka Chopra Jonas

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Another huge participant within the haircare recreation is Priyanka Chopra Jonas, who launched Anomaly (anomalyhaircare.com) in February.
There’s a giant emphasis on sustainability, with the plastic bottles produced from recycled plastic. “You’ve seen lots of skincare be sustainable, clear, vegan, cruelty-free, however you haven’t actually seen that in hair care a lot,” Chopra Jonas advised Elle.
Naomi Osaka

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The title of tennis star Naomi Osaka’s skincare model, KINLÒ (kinlo.com), is a nod to her heritage – it combines the Japanese and Haitian Creole phrases for ‘gold’. It is described as “a brand new purposeful skincare model formulated particularly for individuals with melanated pores and skin tones.”
An enormous half of the model’s ethos is educating individuals about solar injury – significantly highlighting how these with melanated pores and skin aren’t immune.
Anyone else?
Ellen DeGeneres, Alicia Keys, Cindy Crawford, Halsey and Jonathan Van Ness are just a few of the opposite huge names who’ve launched their very own beauty model this 12 months. The query is: who’s subsequent?

https://www.rte.ie/life-style/vogue/2021/1220/1267753-from-harry-styles-to-jlo-the-celebrity-beauty-brands-of-2021/

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