Sebamed, a German private care model with a legacy of over 50 years, unveiled yet one more intriguing campaign #NoConditionsApply for its hair care portfolio. Focusing on educating and empowering consumers, the model by way of this campaign attracts consideration in the direction of deceptive promoting by numerous hair care manufacturers and urges consumers to switch to scientifically superior “Sebamed Anti Hair loss shampoo” with pH 5.5 advantages.
A satirical, tongue-in-cheek tackle misinformation peddled by haircare brands- this latest business by Sebamed takes place in a courtroom, the place the personification of the generally misused ‘Conditions Apply’ is going through a trial! A choose questions ‘Conditions Apply’, who pleads not responsible to all the costs and places the onus squarely on the hair care manufacturers for hiding the reality from consumers. This is in consonance with Sebamed’s core values of honesty and clear-eyed messaging that ‘no shampoo or cleaning soap can regrow misplaced hair, however you may forestall additional hair loss by utilizing scientifically superior shampoo with pH 5.5 advantages.’
Commenting on the campaign, Shashi Ranjan, Head- Consumer Business, shares, “Hair loss is without doubt one of the greatest issues for each female and male consumers. Sebamed constantly conducts shopper research to perceive hair issues and formulates efficacious options with pH5.5 advantages. Through “#NoConditionsApply” campaign we’re addressing the necessity of discerning consumers by unravelling the reality behind anti hair loss product claims. We are assured that our trustworthy and differentiated messaging round hair loss will resonate with our viewers.”
Sebamed’s sequence of thought-provoking efforts in the pores and skin, hair and child care area with campaigns akin to #PrathamSnanSe, #FilmstarsKiNahiSciencekiSuno, #SirfScienceKiSuno, and many others., has nudged consumers to ask unasked questions by making a tradition of enquiry.
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