TOKYO, Dec. 20, 2021 /PRNewswire/ — L Catterton, the biggest international consumer-focused personal fairness agency, introduced right this moment that its Asia fund has made a strategic funding in Ci FLAVORS (or the “Company”), which owns Cosme Company, a number one multi-brand magnificence and private care firm in Japan centered on haircare and skincare. The agency will accomplice with Ci FLAVORS’ administration workforce to bolster the Company’s development by way of strategic initiatives comparable to enhancing new model growth and accelerating worldwide growth.
Ci FLAVORS boasts a powerful portfolio of merchandise, notably in the mid-end phase of the Japanese haircare market, which has been rising sooner than different segments. These merchandise are bought broadly all through the nation, particularly in drugstores, the dominant gross sales channel for phase.
Building on its success, Ci FLAVORS continues to develop its portfolio of 37 manufacturers and deepen its presence in drugstores. Its merchandise, which get pleasure from best-in-class buyer opinions and repurchase charges, are recurrently refreshed to resonate with shoppers. Coupled with its strategic introduction of recent manufacturers and sizeable social media following, the Company’s pipeline of enticing merchandise positions it to additional penetrate key channels. In addition, Ci FLAVORS has ventured overseas into 25 markets world wide, with a give attention to China, the place it’s experiencing regular development.
Ci FLAVORS President Yusaku Horiuchi commented, “We are excited in regards to the subsequent stage of our development and imagine L Catterton is the best accomplice for the journey forward. As the specialists in shopper investing, the agency brings in-depth understanding of the worldwide magnificence and private care market. It has a confirmed monitor report of making worth and we look ahead to leveraging its distinctive sector experience and intensive community of trade contacts as we additional improve our portfolio, enlarge our worldwide footprint, and enrich clients’ experiences.”
L Catterton has vital expertise investing globally in the sweetness and private care area. Current and previous investments in the area embrace ETVOS, ELEMIS, bliss, Intercos, Marubi, Cover FX, Function of Beauty, TULA, Sociolla, and MERIT.
“Ci FLAVORS has constructed a powerful enterprise, reaching a number one place in Japan and making inroads abroad,” stated L Catterton Asia Partner Taka Shimizu. “The mid-end phase of the nation’s haircare market has strong fundamentals and is predicted to proceed increasing, pushed by shoppers who’re more and more looking for revolutionary merchandise in the area. Led by an skilled senior administration workforce, the Company is poised to seize development alternatives, and we’re enthusiastic about its prospects.”
L Catterton Asia Principal Ray Yamaguchi added, “We look ahead to partnering with Ci FLAVORS and sharing our class insights and working expertise with the Company because it continues to strengthen its efficiency throughout gross sales channels and geographic markets. This funding reinforces Ci FLAVORS’s place because it broadens its product suite, ramps up its international growth efforts and thoughtfully develops extra manufacturers that buyers love.”
As a part of the partnership between L Catterton and Ci FLAVORS, LVMH Moët Hennessy Louis Vuitton Japan Okay.Okay. President Norbert Leuret will help the Company as a Senior Advisor following the completion of the transaction.
About Ci FLAVORS
Ci FLAVORS is the holding firm for Cosme Company, a number one multi-brand haircare and skincare firm headquartered in Tokyo, Japan. Since its founding by its President Yusaku Horiuchi in 2011, Cosme Company has frequently created and developed distinctive manufacturers in conserving with its core worth of “understanding clients’ calls for higher than anybody else”. Its main manufacturers embrace its subsidiary ViCREA, Ltd.’s “&honey”, an natural haircare model that boasts nourishing and hydrating elements like honey and argan oil, and its subsidiary Stella Seed Co., Ltd.’s “8 THE THALASSO”, a haircare model with the idea of treating hair like pores and skin, totally moisturizing strands and scalp.
About L Catterton
With greater than $30 billion of fairness capital throughout its fund methods and 17 workplaces world wide, L Catterton is the biggest international consumer-focused personal fairness agency. Leveraging deep class perception, operational excellence, and a broad strategic community of relationships, L Catterton’s workforce of almost 200 funding and working professionals assist administration groups world wide in constructing robust, category-leading manufacturers. Since 1989, the agency has revamped 250 investments in shopper companies. For extra details about L Catterton, please go to lcatterton.com.
Julie Hamilton (U.S.) Managing Director, Firm Communications [email protected] +1 203 742 5185
Bob Ong (Asia) Vice President, External Relations [email protected] +65 6672 7619
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SOURCE L Catterton