K18, a high-performance biotech hair care model, is increasing into Sephora on December 21, 2021.
The model will make its Sephora debut Tuesday December 21 on Sephora.com and can be out there in-store in any respect 502 U.S. shops starting Sunday December 26.
K18’s Unique Approach to Hair Care
Founded by tech trade veteran Suveen Sahib, K18 gives a uniquely scientific strategy to hair care. The K18Peptide—clinically confirmed to reverse hair harm in 4 minutes—was developed by making use of computational fashions with sequence analogy utilized in biotech to the molecular construction of human hair.
The peptide, a novel amino acid sequence, works on a molecular degree to revive hair again to like-new power and elasticity. By reaching the innermost layers of hair and reconnecting damaged keratin chains—a results of bleaching, chemical companies, and warmth harm—the peptide supplies lasting renewal as a substitute of briefly patching harm.
Reaching a New Audience
The model will attain a brand new viewers by way of this partnership with Sephora, educating shoppers about why the science behind hair not solely has a spot of their self-care routine however is ushering within the subsequent period of hair well being.
Biomimetics, the apply of studying from and mimicking nature, is a key element to K18’s unparalleled Leave-In Molecular Repair Hair Mask formulation. Imitating the pure construction of keratin constructing blocks (amino acid sequences), the K18 bioactive peptide is the proper dimension and molecular construction to seamlessly slot in and reconnect damaged keratin chains. Recognized as pure by the hair, it is not washed away by water or shampoo like conventional bonding brokers.
“Nature is one of the best designer, and we have discovered by understanding the biology of hair you possibly can obtain what you have at all times needed, true hair well being and full expression with much less. Less product, much less frustration, much less harm,” commented founder Suveen Sahib. “We are elated to affix forces with Sephora as superb companions on our campaign to liberate hair care. No one ought to have to decide on between wholesome hair and hair that appears the best way they need it to – and now the varied, curious group of magnificence lovers at Sephora by no means should make that compromise. We are able to share this innovation with much more folks and are so excited Sephora sees the worth of molecular restore that really works throughout all hair varieties.”
“Sephora is thrilled to companion with K18 and proceed bringing one of the best innovation in hair care to our shoppers,” mentioned Jennifer Lucchese, VP Haircare Merchandising at Sephora. “K18 is a disruptive, results-driven model that’s centered on fixing hair harm for shoppers of all hair varieties and textures and we’re so excited to introduce them to our Sephora group.”
Following the model’s retail enlargement, K18 appears to be like ahead to unveiling extra large-scale social and shopper initiatives, educating on the science behind hair, and bringing further modern, results-driven merchandise to the market in 2022.