CEW Celebrates Winners Of The Beauty Creators Awards

Cosmetic Executive Women (CEW) introduced the winners of the Beauty Creators Awards throughout a digital occasion, held December 1, 2021. The awards, which acknowledge the highest performers in thirty classes throughout the whole business, additionally honor the creators and groups behind the merchandise, in addition to the merchandise themselves.Carlotta Jacobson, President, CEW, joined by Jill Scalamandre, President, bareMinerals, Buxom and Shiseido Makeup, and Chairwoman CEW, welcomed attendees to the most recent iteration of the just lately re-named Awards, which Jacobson famous have been ongoing for the previous 27 years.Scalamandre mentioned that the pondering behind the creation of the merchandise was finally key, and she or he acknowledged not solely the manufacturers and merchandise, but additionally the professionals supporting their creation. These embody the chemists, entrepreneurs, magnificence editors, suppliers and retailers—all so essential in bringing the highest performing merchandise to fruition.Jacobson famous the 1,300 submissions obtained, and noticed areas of development, together with a 52% improve in merchandise within the wellness class. She acknowledged the inclusivity of the awards’ vary, saying that the method acknowledges all method of magnificence merchandise in the marketplace, from start-ups to world firms using 1000’s.Clearly, the democratization of the business was a thread that highlighted this 12 months’s presentation.Jacobson thanked Innovation Partners, Firmenich, CVS Pharmacy, Financo Raymond James, QVC, Satisfyer, Presperse, Nielsen IQ, New York Society of Cosmetic Chemists (NYSCC), and Event Partners, Badger & Winters, Beauty Inc, Cheddar News, Perfect You Cam Makeup, Consultancy Media, Fairchild Media Group, Suite Okay, Kaplow Communications, EWG-Elite World Group, NPD Group, and Ernst & Young; and launched the occasion’s hosts, Julia and Batsheva Haart, stars of My Unorthodox Life.

Netflix’s ‘My Unorthodox Life’ Stars Hosted the Event
Julia Haart, and her daughter, Batsheva, are stars of the Netflix tv docuseries, My Unorthodox Life, hosted the digital awards celebration. The present chronicles Haart’s every day life as CEO of Elite World Group and her daughter, Batsheva, a social influencer, together with their household.As self-professed lovers of “all issues magnificence,” the duo acknowledged the creativity and ingenuity behind the entire nominated magnificence merchandise, and famous that each successful merchandise and inventive groups could be honored and pictured because the awards unfolded.

Presenting the Beauty Creators Awards
The first award was offered by Bridget Love, VP, GMM, Beauty Merchandising QVC and HSN, who mentioned, “Competition was stiff for the QVC Beauty Quest Award this 12 months.”Love added that she was delighted to current the award to Gussi Haircare, “the primary ever winner of the Quest Award within the haircare area.” Over the final two years, the Hair class elevated gross sales quantity by 50%, in response to the NPD Group.Announcing the second and third awards, which have been for Men’s and Women’s Scents within the Fragrance class, the Haarts cited NielsenIQ knowledge, noting perfume gross sales up by +14%, with on-line gross sales +23.9%, and in-store declines of -1.7%.In addition, in response to the NPD Group, Men’s perfume was sturdy, having quadrupled in gross sales quantity since 2019; and perfume accounted for 56% of positive aspects inside the complete status magnificence market (NPD).Winners of the Men’s Scent Award have been Dolce&Gabbana Fragrances, Okay by Dolce&Gabbana Eau de Parfum; and Women’s Scent honors went to Gucci Bloom Profumi di Fiori Eau de Parfum.In the Total Fragrance Market, Parfums are the strongest and longest enduring perfume concentrations, they usually doubled in measurement this 12 months, per The NPD Group.

Celebrating Excellence in Sustainability
The Sustainability Excellence Award, offered by Firmenich, acknowledges these manufacturers that make sustainability an integral a part of their course of.This 12 months, there was a 71% improve in manufacturers getting into the sustainability class. Firmenich has made this a core precept for 30 years. Ilaria Resta, Global President, Perfumery, Firmenich, defined that it’s now not sufficient to create an attractive perfume, however it’s important to contribute to the well-being of the planet, the neighborhood, and the setting.“This award celebrates the way forward for our planet and attests to our dedication to transparency and sustainability, and the measurable influence of the components and packaging we use,” mentioned Resta.The Winner of the Sustainability Excellence Award of 2021 went to Aveda, pioneering sustainability since 1978. Aveda’s message, “to take care of the world we dwell in, from the merchandise we make, to the setting, and throughout merchandise and processes,” embodies the spirit of the Sustainability Award.

Bath & Body, Wellness & More
This 12 months’s winner within the Bath & Body class, was Supergoop! Glowscreen Body SPF 40, a every day use physique lotion with refined shimmer, to hydrate and shield pores and skin. According to NPD, the Bath & Body class was up +26% this 12 months, following optimistic efficiency in 2020.Men’s Grooming honors went to Keep It Anchored, Hair Anchoring Essence for Men, a group of cleaning and conditioning kits designed to calm oxidative stress to the scalp and cut back hair loss. In the Men’s Grooming class, Body Products, which make up 1 / 4 of the Men’s Grooming class, drove 67% of the expansion this 12 months, in response to the NPD Group.Essie took the honors within the Nail Product class, with Expressie by Essie in Crop Top and Roll. The Nail section, sturdy in 2020, continues to generate gross sales in 2021 at +12% above 2019 ranges, in response to the NPD Group.The subsequent award, within the Wellness class, was offered by Satisfyer and launched by Stephanie Trachtenberg, Director of Marketing & PR for the Americas, Satisfyer. Trachtenberg highlighted rising facets of wellness out there, notably within the areas of dietary dietary supplements, collagen, stress administration, lubricants, and balms.The winner within the Wellness class was The Honey Pot Company, for its Organic Moisturizing Lubricant with Organic Strawberry Flavor.
Within the Wellness class, CBD make-up and skincare merchandise that comprise hashish/sativa components spiked in 2020, and this 12 months’s revenues are 72% above 2019 ranges, in response to NPD.The honors on this class have been awarded to Burt’s Bees Full-Spectrum CBD Facial Oil. Gen Z and Millennial customers are twice as doubtless as the typical client to search for skincare merchandise with CBD, per NPD; and facial skincare merchandise containing CBD grew +47.2% up to now 12 months, per NielsenIQ.

Makeup Winners 
The winner within the Face Product class was The Ordinary – Concealer, a full protection formulation out there in a variety of shades.Makeup Tools honors went to Sephora Total Coverage Original Sponge; and the Eye Product winner was Too Faced Cosmetics Born This Way – The Natural Nudes Eyeshadow Palette.According to NielsenIQ, eye cosmetics lead development within the cosmetics class, with greenback development of 15.6% YTD, vs. +7.9% for face cosmetics, and +7.2% for eye cosmetics. Sales of false eyelashes have seen large development, up +26% YTD, per NielsenIQ.Lip therapy gross sales have been boosted this 12 months by +22%, pushed by moisturizing, anti-aging and plumping merchandise, per NPD. The winner within the Lip class was Bobbi Brown Crushed Oil-Infused Gloss, a botanical-infused, non-sticky lip gloss in sheer shades.The make-up class was entrance and middle, as YouCam Makeup, a CEW associate, launched a scannable QR code through the presentation, for attendees to attempt on totally different merchandise themselves.

Standouts in Hair Care & Color
The Hair Care class, which noticed a 50% gross sales quantity improve since final 12 months, in response to NPD, was subsequent, with honors within the Hair Shampoo/Hair Conditioner class going to Olaplex No. 8 Bond Intense Moisture Mask, a reparative masks so as to add shine, smoothness and physique to broken hair.The Hair Style/Hair Care class winner this 12 months was Bumble and Bumble Bb. Curl Defining Cream. According to NielsenIQ, hair care greenback gross sales have been up +9.4%, with on-line gross sales +25.5%, and in-store declines of -0.4%.Hair coloring noticed +13% development, with DIY hair coloring merchandise spiking in 2020, and reaching continued development into 2021, per NPD. The winner within the Hair Color class was Moroccan Oil Color Depositing Masks, twin profit masks that deposit momentary shade whereas nurturing hair for wholesome appear and feel.Hair Tools and Hair Accessories, per NielsenIQ, have been the quickest rising segments of the Hair Care class, with hair instruments gross sales up +27.3% throughout each in-store and on-line; and Hair equipment gross sales up +21% throughout each in-store and on-line. This 12 months’s winner within the Hair Tool class was Dyson Corrale™ Straightener.

Indies and Skin Care in Growth Mode
The Indie class, sponsored this 12 months by Financo Raymond James, was launched by Vennette Ho, Managing Director, Global Head of Beauty & Personal Care, Consumer Investment Banking, Financo Raymond James.Ho famous the dedication, ardour and folks behind the manufacturers within the Indie class, and launched this 12 months’s winner of Best Indie Beauty Brand, Ilia Beauty, skincare-powered make-up, designed to defend the pores and skin from environmental stressors.In Indie Skincare, Glow Recipe Watermelon Glow Niacinamide Dew Drops, took the honors.According to NPD, 76% of girls over the age of 13, reported utilizing facial skincare merchandise, a big improve over 2020. In the Skincare Anti-Aging class, this 12 months’s winner was Drunk Elephant Protini™ Powerpeptide Resurf Serum. Anti-Aging represents 35% of face skincare unit gross sales, up +1 level versus final 12 months, per NPD; with Clean Skincare persevering with to win, representing 32% of skincare gross sales (NPD).NPD said that medical manufacturers account for 37% of eye therapy product gross sales, up +7 factors versus two years in the past. The winner within the Eye Treatment class was Olay Regenerist Collagen Peptide24 Eye Cream. Lip Treatment honors went to Too Faced Cosmetics Hangover Pillow Balm Lip Treatment. Skincare Tool class honors, in a tie this 12 months, went to NuFace FIX Line Smoothing Device and Révive Skincare Révolve Contouring Massage Roller.Suncare was discovered to be the quickest rising skincare class this 12 months, with NPD noting a +40% improve. Winner within the Suncare class was Supergoop! Glowscreen with SPF 40, providing solar safety and hydration.

Suppliers Award for Ingredients & Formulation
Susanna Fernandes, Chair, New York Society of Cosmetic Chemists (NYSCC), and Team Lead E-Sales, Tri-Okay Industries, offered the Suppliers Award for Ingredients and Formulation, sponsored this 12 months by Presperse.In thanking the Ingredients and Formulation Committee for his or her participation within the choice of this 12 months’s winner, Fernandes famous the significance of elevating the position of the suppliers and formulators, so integral to the product creation course of within the magnificence business.The Winner of the Suppliers Award went to Grant Industries Inc., for Granpowder BBP-700.

Facial Cleansers & Moisturizers 
Facial Moisturizers, a constantly high-performing class, proceed to be strong, mentioned NPD, with practically 45 Facial Moisturizers bought each minute. This 12 months’s winner within the Facial Moisturizer class was First Aid Beauty Ultra Repair Firming Collagen Cream.Other skincare takeaways famous, included the recognition of Cleansers and Scrubs, mentioned to be probably the most used skincare product amongst Gen Z, Millennials, and Gen X customers, per NPD. This 12 months’s winner within the Cleanser and Scrub class was Yes To Avocado Fragrance-Free Daily Cream Cleanser.NPD knowledge additionally confirmed vegan face masks outperforming all different face masks in the marketplace, by +18% this 12 months. Honors within the Face Mask class went to Youth To The People Superclay Purify + Clear Power Mask.

Social Superstar Awards
The program concluded with the Social Superstar Awards, offered by Emine ErSelcuk, Senior VP, Merchandising, IPSY, a BFA (Beauty for all Industries) Brand; and Hena Doba, Anchor, Cheddar News, monetary information community.The Social Superstar Awards have been unveiled by CEW to symbolize the votes of the folks, in an extra effort to democratize the wonder business. The Social Superstar Award went to MAC Cosmetics Lip Pencil; and the Iconic Beauty Award honors went to La Mer Créme de la Mer.Additional class takeaways included the expansion of unisex fragrances, up +11% in retailer over the previous 13 weeks, and rising quicker than each female and male focused fragrances (NielsenIQ).Hand and Body Lotions containing CBD have been additionally up—promoting $10.2 MM during the last 12 months, with a development price of +19.3%, in response to Nuelsen.Finally, Clinical manufacturers captured the best share of skincare gross sales and drove nearly all of positive aspects, in response to NPD.See the whole listing of winners under—and at CEW.

All the Winners of CEW’s Beauty Creator Awards 2021


Bath and Body 

Supergoop! Glowscreen Body 

CBD Beauty

Burt’s Bees Full-Spectrum CBD Facial Oil 

Cleanser and Scrub 

Yes To Avocado Fragrance-Free Daily Cream Cleanser

Eye Product

Too Faced Cosmetics Born This Way The Natural Nudes Eyeshadow Palette

Eye Treatment

Olay Regenerist Collagen Peptide24 Eye Cream

Face Mask

Youth To The People Superclay Purify + Clear Power Mask

Face Product

Moisturizer (Face)

First Aid Beauty Ultra Repair Firming Collagen Cream

Skin Care Tools – a Tie

RéVive Skincare RéVolve Contouring Massage Roller

NuFace Fix Line Smoothing Device

Sun Product

Hair Coloring 

Moroccanoil Color Depositing Masks

Hair Shampoo/Hair Conditioner

Olaplex No. 8 Bond Intense Moisture Mask

Hair Style/Hair Care

Bumble and bumble Bb.Curl Defining Cream 

Hair Tools

Dyson Corrale Straightener

Iconic Beauty Award

Indie Brand

Indie Skin Care

Glow Recipe Watermelon Glow Niacinamide Dew Drops

Ingredients and Formulation

Grant Industries Inc. Granpowder BBP-700

Lip Product

Bobbi Brown Cosmetics Crushed Oil Infused Gloss

Lip Treatment

Too Faced Cosmetics Hangover Pillow Balm Lip Treatment

Makeup Tools

Sephora Collection Total Original Sponge

Nail Product

Essie Expressie by Essie in Crop Top and Roll 

Men’s Grooming: 

‘Keep It Anchored’ Hair Anchoring Essence for Men

Men’s Scent

Dolce & Gabbana Fragrances Okay by Dolce & Gabbana Eau de Parfum

Women’s Scent

Gucci Bloom Profumo di Fiori Eau de Parfum 

QVC Beauty Quest Award

Social Superstar

Sustainability Excellence Award

Sexual Wellness

The Honey Pot Company Organic Moisturizing Lubricant with Organic Strawberry Flavor



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