Sa Sa works with influencers to promote Korean Beauty and Skincare Parade

Hong Kong-based cosmetics chain Sa Sa has collaborated with the Korea Trade-Investment Promotion Agency to deliver to Hong Kong the Korean Beauty and Skincare Parade which is operating till 2 December in any respect Sa Sa shops within the metropolis and the Hong Kong web site. The parade consists of Korean magnificence workshops that common influencers will probably be invited to share Korean-style make-up suggestions. Sa Sa can be providing reductions for among the best-selling Korean merchandise in any respect shops in Hong Kong.
This 12 months’s parade options almost 50 Korean manufacturers together with famend manufacturers corresponding to Sulwhasoo, Dr. Jart, Banila Co, Dr G, VT, Derma B, Clio, Andlab, Cell Fusion C, Suiskin, masking South Korean skincare merchandise which are common amongst Hong Kong customers in addition to hair care and healthcare merchandise. It is the primary time for the model to introduce haircare and healthcare merchandise within the parade. Sa Sa stated it’s to enrich its product portfolio by increasing the private care and healthcare product classes.
“This alternative signifies the popularity and belief of many South Korean magnificence manufacturers in direction of Sa Sa. Korean merchandise have been an vital a part of Sa Sa’s product portfolio, and we’re glad to see that customers regard Sa Sa as a trusted supply for buying Korean magnificence merchandise,” stated Simon Kwok, chairman and CEO of Sa Sa.
Meanwhile, the model has narrowed its loss within the first half of this monetary 12 months ended on 30 September, whereas it’s planning to shut up to eight shops in Hong Kong and Macau within the second half of the monetary 12 months.
The firm stated its turnover from 1 March to 30 September amounted to about HK$1.60 billion, representing a rise of 24.2% year-on-year. Retail and wholesale turnover in Hong Kong and Macau elevated by 26.9% to HK$1.09 billion year-on-year. Loss for a similar interval narrowed by HK$60.4 million to HK$181.6 million in contrast to the earlier interval.
Sa Sa stated in response to the influence of the pandemic, it had applied stringent stock and price administration to preserve working capital. It additionally invested in on-line and Mainland China retail enterprise as each fields have promising development potential. Cost management measures embody streamlining the bodily retailer community in vacationer districts in Hong Kong and the acceleration of digitalisation and automation to optimise its operations. Five to eight retail shops with excessively excessive rental prices or with fewer contributions are anticipated to be closed within the second half of the 12 months.
Based on its plan, Sa Sa is anticipating a lower of 15 to 18 within the whole variety of shops year-on-year by March 2022. According to Sa Sa’s web site, it has 78 shops in Hong Kong in whole, whereas there are 9 shops in Macau.
Meanwhile, the corporate’s on-line enterprise has seen development as its turnover reached HK$307.4 million, registering a rise of 65.2% year-on-year. The firm’s on-line enterprise continued to enhance within the first quarter because it witnessed a quicker year-on-year development of 108.8%. It additionally elevated by 64.0% as in contrast to the pre-pandemic interval. The development was primarily fuelled by China’s “618 Shopping Festival” this 12 months, driving outperformance in Sa Sa’s third-party platforms and WeChat mini-programme in Mainland China.
Moreover, turnover of the corporate’s enterprise in China elevated by 12.7% in native foreign money phrases to HK$143.6 million, whereas same-store gross sales dipped by 5.0% in native foreign money phrases. The whole variety of shops operated in China as of 30 September 2021 was 69, representing a web enhance of 21 over the past 12 months.
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https://www.marketing-interactive.com/sa-sa-works-with-influencers-to-promote-korean-beauty-and-skincare-parade

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