DGAP-News: fashionette AG / Key phrase(s): Product Launch Online platform fashionette.com adds more than 100 premium and luxury brands to its assortment as part of its beauty launch 2021-11-04 / 07:30 The issuer is solely liable for the content material of this announcement.
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Online platform fashionette.com adds more than 100 premium and luxury brands to its assortment as part of its beauty launch . Launch of beauty class with more than 100 premium and luxury beauty brands . New beauty assortment covers all related beauty product classes, together with physique, facial and haircare, fragrances, make-up and beauty equipment . Since IPO in October 2020, assortment enlargement by 78%, together with more than 3,000 new premium and luxurybeauty merchandise Dusseldorf, 4 November 2021. fashionette AG (ISIN DE000A2QEFA1 / GSIN A2QEFA), a number one European data-driven e-commerce group for premium and luxury style equipment, has considerably expanded its assortment on its on-line platform fashionette.com by launching a aggressive choice of beauty and care merchandise in Germany and Austria to profit from cross-selling alternatives, enhance buy frequency and proceed to drive worthwhile progress.
Since 19 October, the net platform fashionette.com is providing premium and luxury beauty and care merchandise moreover to the present style accent classes as one other step in the direction of finishing a girl’s outfit. True to the group’s positioning, the assortment enlargement covers beauty and care merchandise of the premium and luxury section from more than 100 established and unbiased beauty brands such as L:A BRUKET, THE ORGANIC PHARMACY, KORRES, BABOR, GROWN ALCHEMIST, RIVOLI and ERE PEREZ. The beauty launch includes all beauty product classes, together with physique, facial and hair care as properly as fragrances, make-up and beauty equipment.
Since October 2020, the net platform has expanded its vary of brands by almost 70% including up to more than 300 brands. The complete assortment grew by 78% year-on-year, together with more than 3,000 new premium and luxury beauty merchandise. With this extraordinary choice enlargement, fashionette AG is pursuing its technique introduced on the IPO to develop dynamically and profitably quicker than the market to turn out to be Europe’s main data-driven e-commerce group for premium and luxury style equipment. First beauty buyer information present that the group’s cross-selling technique proves to achieve success: Since launch, a beauty order consists of two beauty models on common and virtually each second beauty buyer bought beauty merchandise as well as to different premium and luxury style equipment.
“We are constantly bettering our curated assortment of premium and luxury style equipment to assist our prospects in finishing, accentuating and individualizing their outfits. To us, this contains not solely the suitable purse but in addition the matching lipstick or perfume. By increasing our assortment with beauty merchandise, we’ll profit from cross-selling synergies, rising orders per buyer and on high additional drive our new buyer progress,” says Daniel Raab, CEO of fashionette AG, and continues: “We are more than happy to have launched the brand new beauty class earlier than the vacation season to provide our prospects a fair higher and broader choice. For us, it’s also a chance to additional strengthen our price proposition and to proceed to enhance our prospects’ buying expertise for the subsequent years to come.” Detailed data:
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fashionette AG is a number one European data-driven e-commerce group for premium and luxury style equipment. With its on-line platforms fashionette.com and brandfield.com, the fashionette-group gives not solely inspiration, however a curated assortment of premium and luxury purses, sneakers, small leather-based items, sun shades, watches, jewellery and beauty merchandise from more than 300 brands, together with personal brands. Reinforcing more than ten years of style accent expertise, fashionette AG developed a compelling proprietary IT and information platform utilizing cutting-edge expertise and synthetic intelligence to make personalised on-line buying of premium and luxury style equipment accessible to all ladies in Europe. For more details about fashionette AG, please go to company.fashionette.com or the net platforms www.fashionette.com and www.brandfield.com. fashionette AG
Public Relations Gizem Celik [email protected] Lierenfelder Strasse 45 | 40231 Dusseldorf | Germany company.fashionette.com
Investor Relations Irina Zhurba [email protected] Lierenfelder Strasse 45 | 40231 Dusseldorf | Germany company.fashionette.com
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2021-11-04 Dissemination of a Corporate News, transmitted by DGAP – a service of EQS Group AG. The issuer is solely liable for the content material of this announcement. The DGAP Distribution Services embrace Regulatory Announcements, Financial/Corporate News and Press Releases. Archive at www.dgap.de
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Language: English
Company: fashionette AG
Lierenfelder Straße 45
40231 Düsseldorf
Germany
E-mail: [email protected]
Internet: company.fashionette.com
ISIN: DE000A2QEFA1
WKN: A2QEFA
Listed: Regulated Unofficial Market in Berlin, Dusseldorf, Frankfurt (Scale), Hamburg, Hanover, Munich,
Stuttgart, Tradegate Exchange
EQS News ID: 1245960
End of News DGAP News Service
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1245960 2021-11-04
Image hyperlink: https://eqs-cockpit.com/cgi-bin/fncls.ssp?fn=show_t_gif&application_id=1245960&application_name=information
(END) Dow Jones Newswires
November 04, 2021 02:30 ET (06:30 GMT)
https://www.marketscreener.com/quote/inventory/FASHIONETTE-AG-114338443/information/PRESS-RELEASE-Online-platform-fashionette-com-adds-more-than-100-premium-and-luxury-brands-to-its-36893524/
