Plum hires ITC’s Abhishek Agrawal as its chief business officer for digital

New Delhi: Beauty and private care model Plum has appointed Abhishek Agrawal as its chief business officer, digital.

Agrawal joins the direct-to-consumer firm from ITC Ltd., the place he was main the corporate’s e-commerce vertical throughout meals, private care and FMCG.

Agrawal is an alumnus of IIT Kanpur; he has an MBA from the Indian School of Business. He comes with 15 years of expertise throughout gross sales and advertising, class administration and P&L, business planning, provide chain and so forth.

This is Plum’s third massive rent in lower than two months. In September 2021, the model employed Shivani Behl, as its chief advertising officer and Gaurav Sarda as chief monetary officer.

“We’re delighted to welcome Abhishek to Plum to guide our digital companies, together with our D2C vertical. Given the tremendously thrilling development path forward, we stay up for leveraging Abhishek’s experience in business constructing and staff management to construct one thing all of us may be pleased with,” stated Shankar Prasad, CEO & Founder Plum.

Pureplay Skin Sciences (India) Pvt. Ltd was based in 2013— it retails over 150 inventory conserving models throughout skincare, haircare, make-up, tub & physique as effectively male care. Apart from a powerful on-line presence, the model additionally reaches over 225 cities and cities in India, by means of over 850 assisted retailers, and over 10,000 unassisted retailers.

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About the Author: Jessica