Piper Sandler has launched its biannual Gen Z survey of US teenagers.
Core findings discovered that clothes is a primary precedence for many teenagers, holding round 22 p.c of pockets share. This is the primary time since 2014 that it has claimed the highest spot, surpassing meals.
Secondhand procuring has additionally gained traction, with teenagers allocating 8 p.c of their procuring time to secondhand clothes, and with 62 p.c of teenagers having offered garments second hand. One of the highest social and political points for teenagers can also be the surroundings, with 14 p.c consuming plant primarily based meat regularly.
In phrases of e-commerce platforms, Amazon comes first, with 52 p.c of teenagers rating it as their high website. However, it was down by 200 bps. Clothing retailer Shein takes second place, having gained 400 bps.
Nike is on the high of the attire and footwear class by way of model recognition, going up 500 bps. Lulu additionally gained 200 bps, and types corresponding to Crocs, Pacsun, Hey Dude, Zara, Shein and Gymshark are all gaining share. However, Under Armour and Vans obtained combined outcomes.
Spending on equipment by females is up by 10 p.c, and there has additionally been a spending progress in attire and footwear, once more by females.
Money allotted to magnificence can also be growing, with haircare and perfume constructing by way of significance, and pores and skin and cosmetics lagging barely. Ulta has gained 400 bps as a primary magnificence vacation spot, holding 46 p.c of the share. Sephora is in second place, with 21 p.c.
Other common findings discovered that 95 p.c of teenagers have returned to highschool in individual, and 75 p.c have been vaccinated. Their spending has gone up 5 p.c sequentially and 6 p.c Y/Y, with 38 p.c holding a component time job.
The report gathers data from 10,000 youngsters dwelling within the US, with the typical age of 15.8 years. The survey was performed between August 17 and September 16.
https://fashionunited.uk/information/enterprise/piper-sandler-releases-semi-annual-gen-z-survey/2021110358982
