OLAPLEX and Ulta Beauty Expand Beyond the Salon to Ring in the New Year

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OLAPLEX to Launch Retail Products at Ulta Beauty Stores and Online SANTA BARBARA, Calif., Nov. 29, 2021 (GLOBE NEWSWIRE) — Olaplex Holdings, Inc. (NASDAQ: OLPX) (“OLAPLEX” or the “Company”), an progressive, science-enabled, technology-driven magnificence firm targeted on delivering patent-protected premium hair care merchandise to skilled hair salons, retailers, and on a regular basis customers, right now introduced the enlargement of its distribution with Ulta Beauty. Building on OLAPLEX’s success with its current launch {of professional} hair merchandise in Ulta Beauty salons, the Company’s retail merchandise will probably be out there at every of the main magnificence retailers’ greater than 1,250 shops and on ulta.com starting January 2022. “We are thrilled to broaden our profitable salon partnership with the introduction of our progressive, bond-building status haircare retail product providing at Ulta Beauty,” stated JuE Wong, OLAPLEX president and chief govt officer. “Guests visiting Ulta Beauty salons have skilled the advantages of OLAPLEX. And, as we launch in January, they may discover our merchandise for buy at the entrance of the retailer permitting them to obtain their hair targets with every house use. This enlargement compliments our present specialty retail presence, additional advancing our positioning as a pacesetter in haircare. We consider this represents one other indication of the robust momentum now we have as we enter 2022.”   “We are thrilled to lengthen our partnership and introduce much more visitors to OLAPLEX with this thrilling announcement,” says Monica Arnaudo, chief merchandising officer, Ulta Beauty. “Staying shut to our visitor is paramount and we’ve heard their need for extra OLAPLEX merchandise. The model has already had a tremendously constructive influence in our salon choices, and we can’t wait to see that zeal develop as we launch the merchandise inside our assortment in each Ulta Beauty retailer throughout the nation and on-line.” The Company famous that the enlargement of its retail merchandise into Ulta Beauty was already mirrored in the beforehand disclosed fiscal 2021 steering offered on November 10, 2021. About OLAPLEX OLAPLEX is an progressive, science-enabled, technology-driven magnificence firm with a mission to enhance the hair well being of its customers. A revolutionary model, OLAPLEX paved the approach for a brand new class of hair care referred to as “bond-building,” the means of defending, strengthening and rebuilding damaged bonds in the hair throughout and after hair companies. The model’s merchandise have an energetic, patent-protected ingredient that works on a molecular degree to shield and restore hair from injury. OLAPLEX’s award-winning merchandise are offered by means of a worldwide omni-channel platform serving the skilled, specialty retail, and direct-to-consumer channels. Cautionary Note Regarding Forward-Looking Statements This press launch contains forward-looking statements and info relating to the Company which might be based mostly on the beliefs of administration in addition to assumptions made by, and info at present out there to, the Company. These forward-looking statements typically could be recognized by the use of phrases comparable to “might,” “will,” “may,” “ought to,” “intend,” “potential,” “proceed,” “anticipate,” “consider,” “estimate,” “anticipate,” “plan,” “goal,” “predict,” “venture,” “search” and comparable expressions as they relate to us. These forward-looking statements deal with varied issues together with: the timing and availability of the Company’s merchandise in Ulta Beauty retail areas and the Company’s monetary place and working outcomes. These statements replicate administration’s present views with respect to future occasions, should not ensures of future efficiency and contain dangers and uncertainties which might be tough to predict. Each forward-looking assertion contained in this press launch is topic to dangers and uncertainties that might trigger precise outcomes to differ materially from these expressed or implied by such assertion. Applicable dangers and uncertainties embrace, amongst others: the Company’s means to execute on its progress methods and enlargement alternatives; elevated competitors inflicting the Company to scale back the costs of its merchandise or to enhance considerably its advertising and marketing efforts in order to keep away from shedding market share; the Company’s present and any future indebtedness, together with the Company’s means to adjust to affirmative and damaging covenants below its credit score settlement to which it’s going to stay topic to till maturity, and the Company’s means to acquire further financing on favorable phrases or in any respect; the Company’s dependence on a restricted variety of prospects for a good portion of its web gross sales; the Company’s means to successfully market and preserve a constructive model picture; adjustments in client preferences or adjustments in demand for haircare merchandise or different merchandise the Company might develop; the Company’s means to precisely forecast client demand for its merchandise; the Company’s means to preserve favorable relationships with suppliers and handle our provide chain, together with acquiring and sustaining transport distribution and uncooked supplies at favorable pricing; the Company’s relationships with and the efficiency of distributors and retailers who promote its merchandise to haircare professionals and different prospects; impacts on the Company’s enterprise from due to the sensitivity of its enterprise to unfavorable financial and enterprise circumstances; the Company’s means to develop, manufacture and successfully and profitably market and promote future merchandise; failure of markets to settle for new product introductions; the Company’s means to entice and retain senior administration and different certified personnel; regulatory adjustments and developments affecting the Company’s present and future merchandise; the Company’s means to service its present indebtedness and acquire further capital to finance operations and its progress alternatives; impacts on the Company’s enterprise from political, regulatory, financial, commerce, and different dangers related to working internationally together with volatility in forex change charges, and imposition of tariffs; the Company’s means to set up and preserve mental property safety for its merchandise, in addition to the Company’s means to function its enterprise with out infringing, misappropriating or in any other case violating the mental property rights of others; the influence of fabric value and different inflation and our means to go on such will increase to prospects; the influence of adjustments in legal guidelines, rules and administrative coverage, together with people who restrict U.S. tax advantages or influence commerce agreements and tariffs; the consequence of litigation and governmental proceedings; impacts on the Company’s enterprise from the COVID-19 pandemic; and the different dangers recognized below the heading “Risk Factors” in the last prospectus dated September 29, 2021 associated to the IPO, filed with the Securities and Exchange Commission (the “SEC”) on October 1, 2021, in addition to the different info we file with the SEC. The Company cautions buyers not to place appreciable reliance on the forward-looking statements contained in this press launch. You are inspired to learn the Company’s filings with the SEC, out there at www.sec.gov, for a dialogue of those and different dangers and uncertainties. The forward-looking statements in this press launch converse solely as of the date hereof, and the Company undertakes no obligation to replace or revise any of those statements. The Company’s enterprise is topic to substantial dangers and uncertainties, together with these referenced above. Investors, potential buyers, and others ought to give cautious consideration to these dangers and uncertainties. CONTACTS: For Investors:        ICR, Inc.Allison Malkin/Annie [email protected] For Media:Ty [email protected]

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