Nordstrom Looks to Recapture Pre-Pandemic Glory

Nordstrom, Inc. executives know they’ve to make adjustments to convey clients again and return to the profitability of 2019, earlier than the COVID-19 pandemic remodeled the way in which individuals store. During its third-quarter earnings name on Tuesday (Nov. 23), the retailer mentioned it is nonetheless making an attempt to do higher with that.
“We have lengthy benefited from a dedication to customer support, new and compelling merchandise, modern model partnerships and interconnected digital and bodily belongings,” mentioned Erik Nordstrom, chief govt officer of Nordstrom, Inc, within the firm announcement. However, it’s a necessity to transfer quicker to capitalize on these strengths and profitably develop market share.
“We’re taking motion to enhance efficiency at Nordstrom Rack, together with optimizing stock ranges, higher balancing value factors and growing model consciousness,” he mentioned. “Work can be underway to enhance merchandise margin throughout the corporate and be sure that we’ve got the visibility and suppleness we’d like to serve our clients seamlessly, regardless of international provide chain challenges.”
Nordstrom was buoyed by “robust digital progress, the built-in capabilities enabled by our market technique and elevated internet gross sales in our Nordstrom banner shops, however we’re centered on accelerating our transformation and enhancing outcomes,” mentioned the CEO.
Nordstrom continues to improve its partnerships, together with current team-ups with Fanatics and ASOS.
“Taking classes realized from this 12 months’s anniversary sale, the group has mixed the artwork of merchandising with data-driven insights to put the appropriate assortment in the appropriate place on the proper time,” mentioned Pete Nordstrom, president and chief model officer of Nordstrom, Inc., within the firm announcement. “For the vacation season, we’re enthusiastic about our plans to use our built-in community of shops and digital platforms to showcase vacation dressing, decor and reward choices, and supply festive experiences and handy providers that make procuring simple and fulfilling for our clients.”
Nordstrom’s internet gross sales elevated 18% within the third quarter of 2021 in contrast to the identical time a 12 months earlier. Digital gross sales dropped 12% in Q3 in contrast with the identical interval in fiscal 2020 and was up 20% in contrast to fiscal 2019.
Related: Nordstrom Adds Cuvée Beauty Haircare Products
In October, Nordstrom added luxurious haircare model Cuvée Beauty by a retail distribution deal that may convey its “low-maintenance” merchandise into all Nordstrom shops throughout the U.S. and to the high-end trend retailer’s web site.

About: It’s nearly go time for the vacation procuring season, and practically 90% of U.S. customers plan to make at the very least a few of their purchases on-line — 13% greater than did in 2020. The 2021 Holiday Shopping Outlook, PYMNTS surveyed greater than 3,600 customers to be taught what’s driving on-line gross sales this vacation season and the affect of product availability and personalised rewards on service provider desire.

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