Ngozi Opara Creates A New Market For Textured Extensions With Heat Free Hair

Heat Free Hair, Founder Ngozi Opara

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Since their inception in 2012, Heat Free Hair extensions have come a great distance. As the corporate enters its ninth yr, Ngozi Opara, the founder, talks about her imaginative and prescient for the model and her devotion to creating it a actuality. Opara was initially uncertain of what to anticipate from the corporate. She launched her model whereas working two jobs in Washington, D.C. — one as a monetary analyst at a hedge fund and the opposite because the proprietor of a hair salon. Her fame as a natural-looking sew-in stylist grew in her neighborhood.

She started to attract knowledgeable clientele of businesswomen who had been involved about their hair in skilled settings. A motion encouraging black ladies to just accept their pure hair texture was gaining traction on the identical time. According to Opara, the pattern arose on account of a rise in youtube influencers embracing the “massive chop” and gaining confidence in carrying their pure texture. The largest drawback was that the majority of her purchasers refused to get any main hair cuts executed.
“I began transitioning my purchasers whereas they saved utilizing sew-in extensions as their protecting fashion of alternative,” Opara defined, “however I began to really feel like a hypocrite as a result of I used to be lecturing them about wholesome hair and learn how to love their texture whereas they maintained utilizing sew-in extensions with hair that did not match their very own sample.”

Heat Free “For Kinks” Wefted Hair

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One shopper particularly was relieved to be again to her pure hair state after having her extensions eliminated. However, once they assessed her hair they observed her edges and high half had been thinning. “There must be a technique for ladies to go heat-free whereas carrying sew-in extensions as a protecting fashion,” Opara remembers saying. Her buyer steered she begin a heat-free hair motion. She explains, “This is the place the idea began. After that, it was only a matter of determining what it meant, and the journey of discovering virgin hair extensions started. I wished to deal with how we will produce textures which might be near our pure hair sample.”

The model was created on account of Opara’s efforts to create a class that did not exist earlier than. When she acquired an inflow of orders after her debut, she acknowledged the first-round product wasn’t as much as par, so she went again to the drafting board to create a product that might final for her enthusiastic buyer base.

Despite recognizing a niche within the hair extension market, she initially struggled to discover a producer prepared to discover her concept. It was a case of sink or swim for the multi-millionaire model proprietor when she determined to relocate to China with a purpose to guarantee the best high quality merchandise and finally open her personal manufacturing unit there. She realized that, in such a aggressive market, she wanted to grasp the ins and outs of the manufacturing course of to set herself aside from different manufacturers and factories. After practically a yr of collaboration with a translator and a workforce of consultants, the model was in a position to supply high-quality merchandise that embody: wefted hair, headband wigs, clip-in extensions, drawstring ponytails, and  ‘blow out’ wigs.

Opara recounts, “I spotted it will be a long-term aggressive benefit, as a result of shopping for and promoting is one factor, however manufacturing is one other.” What units us aside is our understanding and training of your entire course of, in addition to the perception of with the ability to see each step of the method and again up our claims. We use ethically sourced uncooked substances, which is uncommon within the hair extension market.”
The magnificence trailblazer considers her prospects to be her board of administrators as a result of they’re concerned in the entire firm’s choices. Opara provides, “Some folks merely need hair, however that isn’t our goal market. Our model is for ladies who need high-quality textures that match their hair, care about the place their product is sourced from, and know who the folks behind the corporate are. We needed to get it proper the primary time with a purpose to serve them.”

The Perfect Extensions Kit (Kinky/Curly)

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With 34 % of ladies utilizing extensions as a part of their common magnificence routines and a projected market value of $10 billion by 2023, Opara determined to increase their choices. The first-ever extensions retention haircare assortment for every type of hair extensions was launched September 28, 2021, following years of outstanding success. After 4 years of perfecting the formulation, The Perfect Extensions Kit solves the difficulty of every texture being distinctive and requiring totally different care.
The package, which is available in three totally different packaging choices (Straight Hair Kit, Wavy Curly Kit, and Kinky Curly Kit) is right for all hair varieties and could also be used with extensions from any producer. Each package accommodates 4 light-weight merchandise that use a revolutionary infusion strategy to stop knotting, matting, shedding, and molding. “I actually wished it to work by eliminating the entire issues with out weighing down the hair. The marketplace for hair extension care is beginning to open up.” Opara clarifies. “People, for my part, seem to appreciate the need of caring for his or her extensions.”
Heat Free Hair has additionally launched a patent-pending High Definition Curlbrush to help with the extension hair care merchandise. The superior, two-sided design detangles knots whereas additionally defining and smoothing hair.

Heat Free Hair High Definition Curlbrush

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https://www.forbes.com/websites/forbestheculture/2021/11/05/ngozi-opara-creates-a-new-market-for-textured-extensions-with-heat-free-hair/

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