Just The Numbers: NPD Group US Prestige Beauty Q3 2021

According to NPD Group, US status magnificence gross sales jumped 25% reaching $4.9 billion in Q3, with perfume and haircare displaying fast development whereas make-up stays the market”s largest class.
“Makeup was hit significantly onerous, so the truth that it is rising sooner than skincare is simply mechanical,” Larissa Jensen, Vice President of Beauty at The NPD Group, stated. “Makeup has all the time been the largest class, even within the midst of all the behavioral modifications when it comes to client spend in magnificence. Last 12 months, it misplaced market share to hair care, skincare and perfume, nevertheless it’s nonetheless larger.”
Makeup Category

Makeup grew 24% to $1.7 billion.
Blush, bronzer, highlighter, and tinted moisturizer grew double digits, as did lipstick and lip gloss.
Makeup setting sprays and powders, in addition to make-up removers, additionally grew in income.

Skincare Category

Skincare grew 14% to $1.4 billion.
Body merchandise grew sooner than these for the face. From physique cleansers and lotions to exfoliators and oils, physique skincare gross sales elevated in Q3 in comparison with 2020 and noticed important income will increase over 2019.
More focused facial skincare merchandise resembling lip and eye remedies and serums noticed wholesome income development.

Haircare Category

Haircare grew 36% % to $1.1 billion.
Hair-styling merchandise, together with sprays and gels, continued development.
Hair masks was the fastest-growing section of the hair market in Q3.
Curling iron gross sales jumped 43%, whereas hair setters grew by 35% and flat iron and straightener gross sales each elevated by 25%.
Body groomer gross sales jumped 43% versus 2020, whereas nostril/ear trimmers grew greenback gross sales by 26%, and pen trimmers elevated gross sales by 13%.

Fragrance Category

Fragrance grew 36% to $619.4 million, outperforming different segments, with Q3 revenues not solely up 12 months over 12 months, but in addition growing by a whopping 38% versus pre-pandemic 2019.
Juice gross sales rose by practically 50% in comparison with Q3 2020, pushed by eau de parfums and perfumes.

“Today, amid many uncertainties, we’re seeing glimmers of regular life return which helps the sweetness trade to expertise renewed development throughout all its classes,” stated Jensen. “Fragrance has emerged because the brightest star and is experiencing unprecedented development towards each 2020 and 2019. With the vacation season upon us, we are able to anticipate this momentum to proceed by way of the fourth quarter.”


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About the Author: Jessica