Inspired by His Mom & Sis, IIT Grad Makes PETA-Approved, Vegan Skin Care Products

Growing up in Bilaspur, Chattisgarh, Anurag Kedia usually heard his elder sister and mom focus on pure cures to nourish the physique, pores and skin and hair. He didn’t realise it then, however this expertise would lead him to ascertain Pilgrim, a magnificence and skincare model providing FDA-approved, animal cruelty-free vegan merchandise in 2019. Their components are sourced from places like Jeju Island, South Korea and Bordeaux, France.(Image above of Anurag Kedia, CEO and Co-Founder, on the appropriate and Gagandeep Makker, Co-Founder)“As a toddler, I spent a variety of time with my sister and her associates. A standard matter of dialogue amongst us was easy methods to deal with our pores and skin and hair. My mom, who has a Master’s diploma in Sanskrit, was additionally very inclined in the direction of pure cures. In Bilaspur, in the meantime, a number of newspapers revealed in Hindi would have a piece devoted to magnificence cures for his or her readers. I might learn up on all of the pure magnificence cures whereas additionally listening in to the fixed discussions at dwelling,” remembers Anurag, in a dialog with The Better India.Over time, he had developed such a eager understanding and appreciation of those pores and skin and hair cures that his sister’s associates would usually ask him for ideas. After finishing his schooling from IIT-Bombay and IIM-Ahmedabad, he discovered himself heading the advertising and marketing division of a number one hair care firm in India and shortly ended up establishing his firm that provided holistic options for hair and pores and skin issues.That’s the place he interacted intently with individuals who had extreme pores and skin issues and hair fall regardless of utilizing costly merchandise. This is when the concept to supply skincare and haircare merchandise that had been with out toxins took place.“My publicity to pure magnificence cures began very early in life. However, I quickly got here to grasp that such pure cures weren’t simply an Indian concern, however a worldwide one. Like Ayurveda in India, there are different native magnificence traditions in several nations and the components sourced from there usually discover their manner in merchandise helpful for both pores and skin or hair, and typically each. However, these components are native to a sure a part of the world. This is after I began exploring what different pure components can be found internationally that’s good for our pores and skin and hair however unavailable in India. We are attempting to convey these pure components to Indian shoppers,” he explains.Pilgrim began out with launching a variety of Korean magnificence merchandise reminiscent of hair conditioners, face lotions and Vitamin C night time serum from components like volcanic lava ash (extraordinarily wealthy in minerals and has antiseptic, antibacterial, and antioxidant properties), white lotus and camellia sourced from Jeju Island, South Korea.With components from Jeju Island, South KoreaThe second vary of merchandise they launched is known as French Vinotherapy primarily based on crimson wine sourced from Bordeaux, France, which is excessive in antioxidants and helps in restore and therapeutic pores and skin cells. To supply these components, they work with a number of companions from throughout the globe. As of now, Pilgrim doesn’t have a variety of merchandise primarily based on components native to India, however will look to include them sooner or later.Being Vegan and ‘Plastic Positive’“At Pilgrim, our purpose is to meaningfully contribute to the Sustainable Development Goals of the United Nations 2030 Agenda. We imagine in ‘clear magnificence’ and therefore supply a product vary that’s 100 per cent vegan, freed from dangerous toxins, and never examined on animals. In our initiative to cut back our internet plastic consumption, we have now determined to minimise plastic use and contribute to recycling. We goal to take extra such initiatives sooner or later to contribute in the direction of sustainable growth,” mentioned Gagandeep Makker, co-founder, Pilgrim, in a current public assertion.One factor that the Mumbai-based Pilgrim prides itself on serving to recycle extra plastic than they eat in packaging their merchandise, and thus calls itself a ‘Plastic Positive’ model.He says, “We have a tie up with a enterprise known as The Disposal Company, which collects plastic waste from totally different components of the nation, and recycles primarily based on no matter gross sales we’ve completed in a given month. We first current our quantity of gross sales and merchandise bought for a given product in a month. After this, The Disposal Company calculates what number of kilos of plastic went into packaging for all of the items bought, which supplies us complete plastic consumption for the month. The Disposal Company then recycles greater than the commensurate quantity of plastic (together with the identical sort used for packaging) we use for packaging of their crops.”“Pilgrim is presently facilitating the recycling of 1,100 Kgs of plastic each month, and this quantity is growing with time,” claims Anurag.Here’s how The Disposal Company describes the method by which they assist ventures stay on the appropriate facet of ‘sustainability’: “We enable you shortly determine the quantity of plastic waste used by your group per yr. At Rs 50 per Kg of your footprint, we acquire, clear, segregate and recycle as a lot plastic waste from the ecosystem as you employ. We amplify your local weather motion by moral socio-economic and environmental practices. Your contribution helps marginalised waste staff and expands recycling capacities.”CommercialClean Beauty StandardsOne other level of emphasis for Pilgrim is ‘Clean Beauty’, which implies avoiding the poisonous components usually utilized in standard magnificence and skincare merchandise.Many of those components, for instance, are banned in Western markets reminiscent of these derived from petroleum merchandise like mineral oil or sulfates which can be primarily detergents and assist with cleansing however are additionally unhealthy for the pores and skin. There can also be a category of components known as phthalates present in shampoo, soaps and lotions which is unhealthy on your pores and skin.While there are tons of of such components, Pilgrim has recognized 20 mostly used components, calling them the ‘Toxic 20’, which embrace parabens, toluene, formaldehyde, mineral oil, lead and different heavy metals and hydroquinone, amongst others. You can try the listing right here.Take the instance of sulfates (SLS/ SLES) which can be the identical chemical compounds used to scrub automobiles, utensils, garments and storage flooring. It helps create a foamy lather which has little or no to do with cleansing. “Sulfate-free (SLS/ SLES free) merchandise usually don’t lather (or lather a lot much less) and clear gently. Many merchandise declare to be SLS free however they include SLES. SLS and SLES are from the identical household of chemical compounds and each are dangerous. Sulfates have been proven to annoy our pores and skin and eyes, trigger organ toxicity, developmental toxicity, neurotoxicity, endocrine disruption, ecotoxicology, biochemical adjustments, attainable mutations, and most cancers,” notes the Pilgrim web site.“We imagine that whether or not synthetic or natural, the components needs to be biocompatible together with your pores and skin. Not all pure components are good for pores and skin/hair and never all chemical components are unhealthy. Most of the components we use are pure and have been rigorously chosen,” claims Anurag.Finally, the enterprise additionally prides itself on not partaking in any kind of animal testing. They have even obtained certification from PETA (People for the Ethical Treatment of Animals) as an animal cruelty-free model. Moreover, they declare to not use any animal-origin merchandise.“Many conventional components like honey, milk, animal fats, beeswax have been utilized in magnificence merchandise, however they’re not good for the animals involved or ecosystem at massive. Maybe these components have well being advantages, however we don’t supply any components from animals. We have recognized altneratives to supply vegan and animal cruelty-free merchandise to our shoppers. Once we full our product growth course of, we go for approval from the Maharashtra Food and Drug Administration (FDA), after which launch our merchandise by numerous channel companions like Nykka, Amazon, Flipkart and our personal web site as properly. We presently promote to wherever between 50,000 to 60,000 shoppers a month in India by numerous channels, and make use of a staff of 30, of which two-thirds are ladies,” he claims.Pilgrim’s Vino Sunrise RitualAvoiding ‘Impossible’ Standards of BeautySkin care merchandise have usually been accused of both selling equity, inconceivable magnificence requirements and taking part in on the insecurities perpetuated by society. As a model, Pilgrim believes it has been “very cautious in regards to the type of communication” they put out.“Our goal is to not change the way in which folks look. Our merchandise are there to assist them deal with their pores and skin and hair. If you take a look at the photographs we use for our photoshoots or movies, we don’t use a variety of make-up. We ask our fashions to remain pure throughout these shoots. We are towards adopting any type of model communication that scares our shoppers into pondering that in the event that they don’t use a Pilgrim product, one thing unhealthy will occur to them like shedding out in a job interview due to darkish pores and skin. Our communication is that you simply (the patron) are already good the way in which you might be, however nonetheless must deal with the well being of your pores and skin and hair. We are usually not within the enterprise of setting inconceivable requirements of magnificence. We imagine all pores and skin and hair varieties are good. Moreover, the client ought to have the selection to reinforce their pores and skin and hair, provided that they wish to, not as a result of they should,” explains Anurag.(Edited by Yoshita Rao)Like this story? 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