Fekkai showcases clean, vegan, performance haircare at the Virtual Travel Retail Expo

Click right here to go to the Fekkai Experience Room
Fekkai options as one among our Exhibitors of the Day on 12 November (alongside Ferrero and that iClick) throughout the Virtual Travel Retail Expo Buyers & Brands Bonanza Month.
To go to the Expo click on right here (be aware: If you haven’t registered to attend the Expo, you are able to do so right here freed from cost in case you are concerned in the journey retail sector).
Fekkai, one among the world’s first sustainable, skilled salon manufacturers to ship high-performance haircare, is showcasing its newest product improvements at its Experience Room at the Virtual Travel Retail Expo.
Fekkai’s presence shines the mild on the model’s sustainability commitments and options an interactive hair evaluation software that provides haircare suggestions, courtesy of Frédéric, in actual time.
Fekkai can be placing a particular give attention to the new Apple Cider Detox and Shea Butter strains. The Apple Cider Detox line is a 3-step system that stimulates the scalp and purifies the hair; whereas the Shea Butter line is comprised of ethically-and sustainably-sourced monoi and wealthy shea butter that enhances wavy and curly hair.
Fekkai is ramping up the personalisation, providing bespoke haircare suggestions in actual time
Commenting on his model philosophy, Founder Frédéric Fekkai mentioned: “My philosophy is to reinforce my shopper’s magnificence I would like my merchandise to mirror the magnificence I see round me. Hair that feels easy and wholesome merchandise that get you sound outcomes, haircare that turns into a self-care ritual.
“Today, my clear, luxurious formulation are made of easy pure elements, sourced responsibly to reinforce your hair shine, energy and quantity. We make our bottles type 95% recycled plastics, crafting the most lovely, highly effective and personalised routines ever. Finally skilled performance meets clear formulation.”
Fekkai additionally hosted an intimate Q&A at the Experience Arena.

Virtual highlights:

Discover “the most luxurious, sustainable and efficient” skincare model of all time at Fekkai’s Experience Room
Take a brief quiz to obtain bespoke haircare suggestions in real-time
Get up shut and private with Founder Frédéric Fekkai himself at the Experience Arena the place the ‘stylist to the stars’ hosted an intimate Q&A

Where: Beauty and Wellbeing Zone at the Exhibition Pavilion
Wayfinding (you should be registered first) https://occasion.virtualtrexpo.com/?exhibition_type=exhibitionpavilion&room_id=fekkai

The Virtual Travel Retail Expo platform has been additional streamlined with a much-enhanced and speedier log-in process, improved video loading speeds and continued navigational enhancements.
In a bonus, registration (go to www.VirtualTRExpo.com) is complimentary from now and all through the bonus month for anybody concerned in the journey retail business. Please be aware you can’t entry the Expo with out registration, and all delegates should first be verified as related with the journey retail sector and are topic to qualification standards.


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About the Author: Jessica