The merchandise even have the FAMU emblem on the again!
Historically Black College and University (HBCU) college students at Florida Agricultural and Mechanical University (FAMU) created a brand new pure hair care model in partnership with Kao USA. The firm identified for his or her iconic Jergens, Bioré, and John Frieda magnificence manufacturers, lately partnered with the historic FAMU to provide a brand new haircare model that caters to customers with extremely textured hair. The firm’s CFO, a Florida A&M alum, introduced the partnership as a “pupil problem” to enterprise college students on campus, working with them to create branding and advertising and marketing round a brand new product. Wakati Hair Care, a uniquely patented pure hair care line that’s altering the sport, was birthed from that collaboration.
Jade Fryer, one of many college students who participated within the problem and served as a advertising and marketing intern with Wakati, spoke to Because Of Them We Can about this one-of-a-kind partnership.
“Wakati was first launched to me as a part of a case research challenge via a course I used to be taking at Florida A&M University. It was introduced to us, the scholars, with no particulars in regards to the method or the model. As individuals within the case research, we have been tasked with making a full advertising and marketing plan surrounding a conditioner…My workforce positioned first within the case research competitors, finally bringing me to Kao because the advertising and marketing intern for the Wakati model,” Fryer defined.
The college students helped conceptualize every thing from the identify, Wakati, that means “time” in Swahili, a homage to generations of people that have used pure hair to instantly connect with their ancestry and tradition, all the best way to the brand design and the model aesthetic. The conditioner that was their check topic turned the primary product from the model, the Wakati Water-Activated Advanced Conditioner. Since then, the corporate has launched the Essential Care Collection, that includes varied merchandise, together with the conditioner, the Sulfate-Free Shampoo, a Wakati Oil-Infused Cream, and a Re-Activating Conditioning Mist. The merchandise have been launched nationally this previous January and are at present obtainable at choose Walgreens, Target, Kroger, Rite Aid shops, and on-line at Walmart.com.
The product line is the primary from Kao, geared particularly in direction of pure hair textures. Wakati officers stated that was at all times the plan and that enrolling FAMU’s enterprise students within the course of have been essential to creating certain every thing aligned.
“Wakati Hair Care is dedicated to supporting Historically Black Colleges and Universities with initiatives centered on schooling, legacy, and at all times with respect for the wealthy historical past and tradition of those establishments, their college students, and alumni. We wished to create a model that was significant to Black customers and highlighted the important thing wants of their varied hair textures…Not solely have been the scholars capable of pull via insights into the patron wants, however in addition they created model parts that spoke to the cultural and purposeful advantage of the Wakati line. The outcomes of this collaboration actually formed what Wakati appears like in the present day,” Wakati stated by way of assertion.
Fryer, who additionally makes use of the merchandise, referred to as them a “game-changer” that makes her hair delicate and extra manageable.
The firm has now introduced the $100,000 Kao USA Inc. Wakati Brand Endowed Scholarship Fund for college kids on the FAMU School of Business and Industry. Students will profit from problem rewards, scholarships, and donations, in addition to internships and profession alternatives. The firm hopes that this may function the start of a long-lasting partnership with HBCUs throughout the nation.
“By providing college students internships and early profession alternatives, our mission is to assist gas professionalism and artistic considering to set college students & younger professionals up as thought-leaders for the long run. We plan to maintain constructing on this basis and commit extra financial donations and alternatives for college kids and alum sooner or later,” the corporate stated.
“Wakati…represents a respect for the place your hair has been and an optimism for all of the locations you need it to go,” added Fryer.
To buy your Wakati Hair Care merchandise, go to the web site at www.wakatihair.com.
Photos Courtesy of Wakati Hair Care