Catching up with Paul Percival of the award-winning haircare brand Percy & Reed

We communicate to Paul Percival about his inspiration to create haircare, merchandise he personally recommends for Malaysian climate, and Percy & Reed’s plans for 2022.

If you’re keen on haircare as a lot as we do, you’ve in all probability received a pair of their merchandise sitting in your bathe. Personally, we’re huge followers of the brand’s best-selling No-Fuss Fabulousness Dry Shampoo. So we had been thrilled once we received to catch up with Paul Percival himself, the co-founder of Percy & Reed.

The brand was created by Percival and Adam Reed, two of London‘s main hairdressers. With a long time of expertise and a wealth of information, Percival and Reed opened their first Percy & Reed salon in 2007 on Great Portland Street in London’s iconic West End. Four years later, the duo started creating their very own haircare formulation on the market.

Paul Percival.

The haircare brand went world and launched with Sephora in Asia in 2013– the starting of Malaysia’s love story with Percy & Reed! And whereas 2020 proved to be the most difficult yr for all companies, Percy & Reed took the alternative to rebrand, introducing a brand new look made with recyclable packaging.

Percy & Reed celebrates a decade of haircare this yr. More than only a birthday, the brand celebrates 10 years of success extending to 100 awards globally, a presence in over 20 nations, and even the latest launch of its first 100% plastic-free product; the All Lathered Up Cleansing Shampoo Bar.

Prestige Malaysia shortly catches up with Paul “Percy” Percival himself as he offers us a glimpse of his skilled life as the co-founders of one of the most beloved haircare manufacturers in the world.

What first attracted you to haircare and styling?
When I used to be youthful, I helped at my mum’s native hair salon, and it stemmed from there. I grew to become fascinated with haircare merchandise and what they might do to somebody’s hair and the way they’ll enhance or change a glance.

Did you assume of beginning a haircare brand lengthy earlier than the brand was formally based?
Yes! When working in the salon I knew there was a necessity for a product vary that did precisely what I wanted and needed. I knew the finest approach to get this was by beginning a haircare brand.
Beyond the Beach Texture Spray.

Where do you discover new inspiration and concepts for merchandise distinctive to the present market?
Lots of analysis and fixed consciousness of what’s occurring in the trade. We have a workforce that can give attention to discovering inspiration from the newest tendencies or shopper behaviours and can look to develop and create merchandise to discover a answer.

Which merchandise from your individual brand have been your favourites?

Which merchandise do you suggest for decent and humid climate, resembling in Malaysia?
When hair is moist you can begin to regulate frizz and lock out humidity. Our Wonder Balm Hair Primer has up to 72 hours of excessive humidity safety and preps and primes your hair, sealing the cuticle in readiness for all styling merchandise and methods. Using an oil resembling the I Need A Hero! Wonder Treatment Oil will deeply nourish, management frizz and cut up ends and depart your hair silky shiny and oh-so-soft.

What can we look ahead to subsequent from Percy & Reed?
World domination! We will proceed to launch merchandise that we all know our customers will love and that we really feel they’ll want of their hair care routine. We may also be exploring extra of a hyperlink immediately with professionals and inspiring salons and stylists to make use of our incredible product vary.

Shop Percy & Reed on Sephora Malaysia

Percy & Reed is offered at Sephora shops and Sephora in-app.
(All pictures by Percy & Reed)

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