Beauty Kitchen is solving beauty’s packaging problem

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Over 95% of magnificence packaging is thrown away after only one use, Beauty Kitchen is on the forefront of forcing the business to alter

British B-Corp model Beauty Kitchen is launching a pioneering round packaging mannequin that may assist the whole magnificence business sort out its packaging problem head-on. The programme, known as Re, is designed to cease single-use plastic at each stage of the availability chain. 
Normally, magnificence innovators hold their playing cards near their chest. Jo Chidley, founding father of Beauty Kitchen and Re is breaking boundaries by letting the whole business in on her trailblazing enterprise mannequin. From physique care to make-up, the cradle to cradle mannequin is set to harness the ability of refillable merchandise to permit customers to purchase their favorite magnificence merchandise with out the affect of single-use packaging. 

Chidley says: “We need each enterprise within the nation to hitch this initiative. This launch must be seen as an open-ended invite to hitch us. Collaboration is key to us paving the best way for a sustainable future.”

We have all learn that our business produces 120 billion models of plastic a 12 months however typically tackling the problems in our each day lives looks like an enormous feat. Re will make it straightforward for everybody – producers to customers – to make a small change that’ll defend the planet.

“Jo Chidley is a scientist and environmentalist who is devoted to creating eco-friendlier, standardised packaging not simply accessible for indie manufacturers however for the business at giant. This is about accessibility, worth and selection for the buyer,” says Lisa Oxenham, Beauty and Style Director at Marie Claire.
How will the Re packaging programme work?
Hi-tech Smart Re bottles are the star baby of this environmentally acutely aware launch. The bottles, that are comprised of metal, glass and next-generation washable plastics, could be purchased empty or prefilled. Then, this is the place issues get fascinating, every bottle could be tracked by each companies and prospects. After downloading an app in your cellphone and scanning the bottle’s distinctive QR code, you may view its infinite journey, plant timber, earn rewards and relaxation straightforward figuring out it’ll by no means go to landfill.
Alongside the immortal bottles, Re is additionally launching refill stations and interactive returns. After utilizing up merchandise, prospects can wash their bottles and watch them re-enter the availability chain or refill them with their magnificence go-to’s. You will solely must refill the bottle as soon as earlier than its international warming affect is lower than a plastic bottle – it’s that straightforward. 

Which manufacturers are collaborating?
Even although the programme was solely launched this week, two big-name magnificence manufacturers are already implementing Re so you will get your palms on a bottle immediately. Unilever, which owns magnificence cabinet important manufacturers like Radox and Simple, has began to roll out refill stations and prefilled Re Smart Bottles into ASDA shops within the UK. 
Image courtesy of Re

If you may’t get to a superstore, indie model Elemis is working with Beauty Kitchen too. Oriele Frank, Chief Product & Sustainability Officer on the model says: “We are in a pilot program with Beauty Kitchen to supply refillable choices for 2 of our merchandise, with an goal to have absolutely recyclable and reusable packaging by 2025. This is a private curiosity for everybody at Elemis, and it is our mission to do higher for the planet – not just for us however for generations to come back.” 
This is solely the start. The Beauty Kitchen workforce have set their sights on solving the packaging subject throughout laundry, dwelling care, private care, food and drinks too. They goal to avoid wasting over 100 million empty bottles from landfill by the tip of 2024. 

If all of us made the change to utilizing one Re bottle, we’d not solely be serving to the founders hit their objectives however we’d be saving the planet too. Chidley explains, “We are launching Re to kickstart a nationwide push in the direction of a round financial system. It’s time to make the round financial system occur now.”
We have been fortunate sufficient to sit down down with Jo who shared her high ideas for residing sustainably now. She emphasised how straightforward it was to make straightforward switches within the dwelling for extra eco-friendly residing. Jo recommends swapping wipes for konjac sponges, sheet masks for multi-use masks, cotton wool for reusable face pads and single-use razors for a bamboo one with swappable blades. She is additionally an enormous advocate for utilizing stable haircare bars as an alternative of bottles of shampoo and conditioner. 
Here are Jo Chidley’s high 5 hacks for being extra sustainable:
Switch to renewable power – it’s one of many best methods to be extra sustainable within the dwelling.
Recycle your lavatory waste – though you may be in your A-game in relation to recycling your kitchen waste, lavatory waste accounts for as much as 40% of whole landfill waste within the UK.

Only purchase what you want – all the time attempt to make to and mend or store second hand first.
Read the elements – When you’re shopping for one thing new, search for merchandise with reusable packaging and renewable elements or supplies – for instance plant-based microalgae or compostable konjac sponges.
Look out for certifications – Search out merchandise which have planet-friendly certifications comparable to Cruelty Free, Microplastic free, Vegan licensed or B Corp.

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About the Author: Jessica