Six years in the past, Nigeria-born, Atlanta-based content material creator Kiitan Akinniranye launched her YouTube channel, with movies that vary from hair tutorials to vogue lookbooks. To make extra of an impression throughout the magnificence neighborhood and to advertise variety, Akinniranye later established Atarah Avenue — a model that primarily sells head wraps — to have fun Black hair. “The mission of Atarah is to empower ladies by showcasing their magnificence, but in addition giving them nice equipment to help them on their hair journeys,” the founder tells us. Akinniranye, who moved to the U.S. on the age of seven, noticed the dearth of illustration within the business. “I struggled to seek out ladies that appeared like me doing and being the issues that I dreamt about,” she explains.
To be taught extra about Akinniranye’s supply of inspiration and what her each day magnificence routine seems to be like, learn on for our interview.
Kiitan Akinniranye’s Beauty Essentials
Smashbox Always On Matte Liquid Lipstick: I completely love nude lips. My go-to is arms down the “True Grit” shade. It’s such a dependable coloration that I do know will all the time complement my pores and skin and my outfit regardless of the event.
Huda Beauty #FauxFilter Luminous Matte Foundation: I take advantage of the “Cocoa” shade and it has superb high quality. It’s not tremendous thick and it offers you the flawless protection you want. This is the superior basis.
Huda Beauty #BombBrows Microshade Brow Pencil: The pencil is further skinny and permits you to draw life-like hairs onto your brows. I take advantage of the “Black Brown” shade to perform that look.
Charlotte Tilbury Airbrush Flawless Setting Spray: My largest pet peeve is taking my masks off and noticing my make-up has shifted or is all around the inside my masks. With this setting spray, you by no means have to fret about that.
Fenty Beauty Sun Stalk’r Instant Warmth Bronzer: The “Mocha Mami” offers me a wealthy, heat glow and it goes very well with my crimson undertones. It’s really like a bronzer and blush in a single.
Chanel Natural Finish Loose Powder: When you want medium protection with a superb end to nonetheless give your look that further oomph, Chanel is your lady.
The Ordinary Niacinamide 10% + Zinc 1% Oil Control Serum: This product is part of my on a regular basis skincare routine. Aside from the unbeatable worth, my mixture pores and skin loves it.
Tatcha The Water Cream Oil-Free Pore Minimizing Moisturizer: This is definitely the holy grail of lotions. It’s light-weight, melts into your pores and skin, retains you moisturized and refreshed with actually only a pea dimension in your face and neck.
GLAMGLOW BRIGHTMUD Dual-Exfoliation Treatment Mask: I attempted this as a pattern and I used to be surprisingly hooked. I solely use it twice per week and it doesn’t trigger any dryness or breakouts. I like the citrusy odor and the nice and cozy afterglow.
Supergoop! Glow Stick Sunscreen SPF 50 PA++++: It offers superb solar safety and offers you a pure glow with out the chalky look.
T3 Whirl Trio Interchangeable Styling Wand: Voluminous curls are considered one of my favourite hairstyles to rock, and the T3 wand understands the task each single time. My curls actually final all day.
ECOCO Styler Professional Styling Gel: This is the gel of all gels. When I consider a dependable and constant magnificence important, the ECOCO Styler is it. I don’t journey anyplace with out it. I like it as a result of it lasts so lengthy — slightly actually goes a good distance.
Fenty Eau de Parfum: This scent is daring and addictive with the right mixture of fruits and spices. There’s nothing like coming into the room with a assured perfume that speaks for itself.
Can you inform us about Atarah Avenue and what impressed you to create your model ?
“Atarah” means “crown” in Hebrew. I created the corporate to have fun Black ladies’s lovely crowns, and intensify them with my equipment. I’m actually glad we’re coming into a interval the place Black ladies’s hair is being extra socially accepted — I grew up at a time when it wasn’t. The mission of Atarah is to empower ladies by showcasing their magnificence, but in addition giving them nice equipment to help them on their hair journeys.
“Traditional magnificence requirements can attempt to drive you down one straight path, however as I received older, I realized to forge my very own path and exist with out permission and create with out boundaries.”
What about your YouTube channel? What made you wish to create movies?
I began YouTube to share my hair tutorials, and it’s undoubtedly nonetheless remained my favourite factor to put up and watch. I like seeing the entire inventive kinds and new seems to be. It offers me suggestions for my very own kinds and it’s additionally simply inspiring to see what everybody else is doing. When I used to be first beginning out, I had no thought what I used to be doing and that made me insecure. I used to be taking everybody’s opinions — adverse or constructive — to coronary heart, and that simply ended up complicated me extra. When it involves content material, I’m all the time open to constructive criticism and I like listening to from my followers. However, I’ve realized that it’s best to not share each facet of my life with the general public. It’s finest to have a core group to look to for recommendation and counsel, and be sure you’re thoughtfully filtering the whole lot else that’s coming in.
Your YouTube content material primarily focuses on hair. Can you share with us what your present each day haircare routine seems to be like?
Every day seems to be totally different in terms of my haircare, however a number of issues are constant it doesn’t matter what coiffure I’ve for the time being. Moisture, nourishment and safety — protecting kinds assist preserve my pure hair secure whereas I experiment with new lengths, colours and textures of hair.
You even have plenty of fashion-related movies. Where do you normally get your outfit inspirations from?
I’ve all the time been into vogue since I used to be slightly lady. I normally simply go along with what feels proper and appears proper on me. I’m impressed by on a regular basis life combined with a excessive vogue aptitude. I like to specific myself with garments and equipment, so my life is one huge recreation of dress-up. There are so many superb women and men taking leaps in vogue, and I’m honored to be part of it.
What are your prime three favourite manufacturers to buy from and why?
Zara is sweet for my on a regular basis seems to be which are useful and trendy but in addition simplistic sufficient to be paired with different daring gadgets in my closet.
The Kai Collective speaks on to me — the colours, particulars and statements. I like supporting my mates and I’m all the time going to buy with Black-owned companies.
Farfetch is definitely considered one of my favourite manufacturers to buy from. I can sift by way of quite a lot of luxurious designers in a single place. Also, they push for sustainability by accepting high-end donations that go in the direction of charity.
How would you describe your fashion?
I’d say my fashion is daring, alluring and attractive, with a contemporary stylish aptitude. I like to change it up although and check out new issues. My fashion is mirrored to the event. I attempt to verify my look is true to me and the place I’m headed.
What was your definition of magnificence as a younger lady? Did it change over time as you bought older?
I grew up in Nigeria, the place I used to be surrounded by people who appeared identical to me. When I used to be 7 years previous, I got here to the U.S. and nearly immediately, I observed the shift. I struggled to seek out ladies that appeared like me doing and being the issues that I dreamt about. Traditional magnificence requirements can attempt to drive you down one straight path, however as I received older, I realized to forge my very own path and exist with out permission and create with out boundaries.
The magnificence business has come a good distance when it comes to variety, however do you assume there’s extra that may be completed?
There’s all the time extra that may be completed. This is a deeply rooted situation that goes past statements and partnerships. Change needs to be cultivated on the core of every model and enterprise. Diversity is nothing with out inclusion in any respect ranges. Representation on a feed is a begin, however illustration the place selections are being made and merchandise are being created will proceed to push us additional in the suitable path.