Founder Nancy Twine grew up making do-it-yourself hair remedies along with her mom utilizing oils, extracts, salt, and sugar to make masks, scrubs, and face lotions. One cause for the DIY concoctions? Twine realized that conventional merchandise in the marketplace weren’t proper for her hair texture. After strolling away from a profession on Wall Street, Twine based Briogeo, a hair care line formulated with naturally-derived components, like those she whipped up at residence, for each hair kind, texture, and ethnicity. We have been impressed by the Curl Charisma Hydrating & Defining Mask, made with rice amino and avocado. The model is now one of many quickest rising haircare manufacturers bought at Sephora, and one of many largest Black-owned manufacturers at most of its retailers.